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subject:"Consumer behaviour"
~isPartOf:"Journal of marketing communications"
~isPartOf:"The international review of retail, distribution and consumer research"
~subject:"Advertising effects"
~subject:"Markenimage"
~subject:"Relationship marketing"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Advertising effects
Markenimage
Relationship marketing
Konsumentenverhalten
584
Werbewirkung
137
Einzelhandel
114
Retail trade
114
Brand management
101
Markenführung
101
Advertising
98
Brand image
96
Werbung
96
Internet marketing
84
Online-Marketing
84
Beziehungsmarketing
78
Online retailing
63
Online-Handel
63
Social Web
57
Social web
57
Brand
46
Markenartikel
46
Viral marketing
44
Virales Marketing
44
Customer satisfaction
38
Emotion
38
Kundenzufriedenheit
38
Marketing management
38
Marketingmanagement
38
Food retailing
36
Lebensmitteleinzelhandel
36
Corporate Social Responsibility
29
Corporate social responsibility
29
E-commerce
28
Electronic Commerce
28
Confidence
24
Vertrauen
24
advertising
24
purchase intention
24
Experiment
23
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Online availability
All
Undetermined
370
Free
25
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Article
582
Book / Working Paper
2
Type of publication (narrower categories)
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Article in journal
584
Aufsatz in Zeitschrift
584
Conference paper
13
Konferenzbeitrag
13
Case study
3
Fallstudie
3
Collection of articles of several authors
2
Sammelwerk
2
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Language
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English
584
Author
All
Schramm-Klein, Hanna
8
Steinmann, Sascha
7
Muehling, Darrel D.
6
Saarijärvi, Hannu
5
Um, Nam-Hyun
5
Bailey, Ainsworth Anthony
4
Guéguen, Nicolas
4
Jacob, Céline
4
Kim, Soojung
4
Liljedal, Karina T.
4
Newing, Andy
4
Pentina, Iryna
4
Schultz, Don E.
4
Söderlund, Magnus
4
Wagner, Gerhard
4
Zielke, Stephan
4
Bellman, Steven
3
Chan, Fong Yee
3
Clarke, Graham P.
3
Dodoo, Naa Amponsah
3
Hernandez, Monica D.
3
Huddleston, Patricia
3
Johansson, Ulf
3
Kareklas, Ioannis
3
Kim, Dong Hoo
3
Kim, Soojin
3
Ladeira, Wagner Junior
3
Lee, Joonghwa
3
Mostafa, Mohamed M.
3
Muralidharan, Sidharth
3
Pelsmacker, Patrick de
3
Phua, Joe
3
Röding, Tobias
3
Teller, Christoph
3
Varan, Duane
3
Vilnai-Yavetz, Iris
3
Williams, Colin C.
3
Zhang, Lixuan
3
Aichner, Thomas
2
Al Shurideh, Muhammad
2
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Published in...
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Journal of marketing communications
The international review of retail, distribution and consumer research
Journal of business research : JBR
1,977
Journal of retailing and consumer services
1,930
International journal of consumer studies
761
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
508
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
329
Journal of international consumer marketing
319
Journal of travel and tourism marketing
316
Journal of marketing management : MM
307
Journal of retailing
303
Cogent business & management
297
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
Journal of marketing
290
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
SpringerLink / Bücher
289
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
245
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ECONIS (ZBW)
584
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1
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584
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1
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
2
Smart shopper feelings in the case of store brands : the role of human capital as a key antecedent and the implications for store loyalty
Collins, Alan M.
;
Maglaras, George
- In:
The international review of retail, distribution and …
34
(
2024
)
1
,
pp. 52-72
Persistent link: https://www.econbiz.de/10014558992
Saved in:
3
From transactions to transformations : exploring transformative food retailing
Saarijärvi, Hannu
;
Sparks, Leigh
;
Närvänen, Elina
; …
- In:
The international review of retail, distribution and …
34
(
2024
)
1
,
pp. 104-121
Persistent link: https://www.econbiz.de/10014558995
Saved in:
4
Is it all about fun? : self-service technology acceptance in Germany
Reid, Soeren Aguirre
;
Vetter, Georg
;
Lackes, Richard
; …
- In:
The international review of retail, distribution and …
34
(
2024
)
2
,
pp. 201-227
Persistent link: https://www.econbiz.de/10014559020
Saved in:
5
Does metaverse fidelity matter? : testing the impact of fidelity on consumer responses in virtual retail stores
Frank, Darius-Aurel
;
Peschel, Anne Odile
;
Otterbring, Tobias
- In:
The international review of retail, distribution and …
34
(
2024
)
2
,
pp. 251-284
Persistent link: https://www.econbiz.de/10014559031
Saved in:
6
The role of traditional retail markets in addressing urban food deserts
Newing, Andy
;
Clarke, Graham P.
;
Taylor, Myfanwy
; …
- In:
The international review of retail, distribution and …
33
(
2023
)
4
,
pp. 347-370
Persistent link: https://www.econbiz.de/10014333647
Saved in:
7
How product information and source credibility affect consumer attitudes and intentions towards innovative food products
Walten, Levke
;
Wiedmann, Klaus-Peter
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 637-653
Persistent link: https://www.econbiz.de/10014414319
Saved in:
8
An influencer like me : Examining the impact of the social status of Influencers
Kim, Do Yuon
;
Park, Minjung
;
Kim, Hye-Young
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 654-675
Persistent link: https://www.econbiz.de/10014414321
Saved in:
9
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
10
Factors affecting consumer attitudes towards SMS advertising in the Palestinian banking sector. The moderating role of national culture
Salem, Mohammed
;
Baidoun, Samir
;
Wady, Rushdy
; …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 747-768
Persistent link: https://www.econbiz.de/10014414330
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