How product information and source credibility affect consumer attitudes and intentions towards innovative food products
Levke Walten, Klaus-Peter Wiedmann
| Year of publication: |
2023
|
|---|---|
| Authors: | Walten, Levke ; Wiedmann, Klaus-Peter |
| Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 29.2023, 7, p. 637-653
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| Subject: | credibility dimensions | food innovations | information source | Product evaluation | product information | source credibility | Konsumentenverhalten | Consumer behaviour | Produktinformation | Product information | Lebensmittel | Food | Glaubwürdigkeit | Credibility | Ernährungsindustrie | Food industry | Innovation | Produktivität | Productivity | Informationsverhalten | Information behaviour |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2022.2061033 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014414319