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subject:"Consumer behaviour"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"The journal of brand management : an international journal"
~person:"Dens, Nathalie"
~person:"Felix, Reto"
~subject:"Ursprungsregeln"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Ursprungsregeln
Konsumentenverhalten
6
Brand
3
Brand management
3
Markenartikel
3
Markenführung
3
Advertising effects
2
Brand image
2
Markenimage
2
Werbewirkung
2
Advertising
1
Associative Network theory
1
Attitude towards charitable organizations
1
Attitude towards helping others
1
Beschwerdemanagement
1
Beziehungsmarketing
1
Brand attitude
1
Brand love
1
Brand placement
1
Celebrity endorsement
1
Celebrity-Werbung
1
Complaint management
1
Coproduction
1
Corporate Social Responsibility
1
Corporate image
1
Corporate reputation
1
Corporate social responsibility
1
Country of origin
1
Designation of origin
1
Dienstleistungsqualität
1
Dual processing theory
1
Firmenimage
1
Foreign language
1
Herkunftsbezeichnung
1
Language
1
Luxury goods
1
Luxury products
1
Luxusgüter
1
Marketing management
1
Marketingmanagement
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6
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Dens, Nathalie
Felix, Reto
Johnson, Lester W.
7
Piacentini, Maria
7
Hogg, Margaret K.
6
Michaelidou, Nina
6
Belk, Russell W.
5
Carlson, Jamie
5
Phau, Ian
5
Veer, Ekant
5
Baxter, Stacey M.
4
Grappi, Silvia
4
Harris, Lloyd C.
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
McKechnie, Sally
4
Pelsmacker, Patrick de
4
Ross, William T.
4
Szmigin, Isabelle
4
Tadajewski, Mark
4
Tynan, Caroline
4
Wiedmann, Klaus-Peter
4
Zarantonello, Lia
4
Abratt, Russell
3
Banister, Emma N.
3
Broderick, Amanda J.
3
Butcher, Luke
3
Carrigan, Marylyn
3
Dennis, Charles
3
Dessart, Laurence
3
Devlin, James F.
3
Dwivedi, Abhishek
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Garry, Tony
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Hamilton, Kathy
3
Hennigs, Nadine
3
Jafari, Aliakbar
3
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Journal of marketing management : MM
The journal of brand management : an international journal
International journal of advertising : the quarterly review of marketing communications
6
Journal of business research : JBR
6
Journal of electronic commerce research : JECR
4
Psychology & marketing
3
International journal of advertising : the review of marketing communications
2
International journal of consumer studies
2
International marketing review
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer behaviour
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
The journal of consumer marketing
2
Cogent business & management
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Electronic commerce research
1
Health marketing quarterly
1
International journal of electronic commerce : IJEC
1
International journal of innovation management
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of Islamic marketing
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of macromarketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing theory and practice
1
Journal of promotion management : JPM
1
Journal of service management
1
Journal of transnational management : the official journal of the International Management Development Association
1
Marketing letters : a journal of research in marketing
1
Qualitative market research : an international journal
1
Theoretical economics letters
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Working papers SES
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ECONIS (ZBW)
6
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6
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1
When do social alliances pay off? : how the effect on corporate image depends on consumers' prosocial attitudes
Roosens, Bram
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
26
(
2019
)
2
,
pp. 195-208
Persistent link: https://www.econbiz.de/10012060059
Saved in:
2
How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 500-518
Persistent link: https://www.econbiz.de/10011962803
Saved in:
3
The influence of perceived strength of brand origin on willingness to pay more for luxury goods
Siew, Shir-Way
;
Minor, Michael
;
Felix, Reto
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 591-605
Persistent link: https://www.econbiz.de/10011962816
Saved in:
4
Boundary conditions of the effect of customer coproduction : the case of service failure
Zolfagharian, Mohammadali
;
Felix, Reto
;
Braun, Jakob
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 705-731
Persistent link: https://www.econbiz.de/10011935068
Saved in:
5
Celebrity endorser attractiveness, visual attention, and implications for ad attitudes and brand evaluations : a replication and extension
Felix, Reto
;
Borges, Adilson
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 579-593
Persistent link: https://www.econbiz.de/10010462631
Saved in:
6
Consumer response to different advertising appeals for new products : the moderating influence of branding strategy and product category involvement
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
The journal of brand management : an international journal
18
(
2010/11
)
1
,
pp. 50-65
Persistent link: https://www.econbiz.de/10008659836
Saved in:
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