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subject:"Consumer behaviour"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Präferenztheorie"
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Search: subject_exact:"Consumer Behaviour"
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Subject
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Consumer behaviour
Präferenztheorie
Konsumentenverhalten
958
Brand management
345
Markenführung
345
Brand image
278
Markenimage
278
Brand
224
Markenartikel
222
Beziehungsmarketing
172
Relationship marketing
172
Market research
81
Marktforschung
81
Advertising effects
77
Werbewirkung
77
Social Web
74
Social web
74
Emotion
73
Internet marketing
70
Online-Marketing
70
Luxury goods
55
Luxusgüter
55
Marketing management
52
Marketingmanagement
52
Experiment
49
Viral marketing
46
Virales Marketing
46
Personality psychology
45
Persönlichkeitspsychologie
45
USA
45
United States
45
Customer satisfaction
43
Kundenzufriedenheit
43
Einzelhandel
42
Retail trade
42
Theorie
42
Theory
42
Theory of preferences
41
Cognition
35
Kognition
35
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Undetermined
431
Free
31
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Article
952
Book / Working Paper
6
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Article in journal
958
Aufsatz in Zeitschrift
958
Collection of articles of several authors
6
Sammelwerk
6
Conference paper
3
Festschrift
3
Konferenzbeitrag
3
Case study
1
Fallstudie
1
Konferenzschrift
1
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English
958
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Kumar, V.
14
Dhar, Ravi
11
Grewal, Dhruv
11
Bagozzi, Richard P.
8
Dahl, Darren W.
8
Hagtvedt, Henrik
7
Brasel, S. Adam
6
Gijsbrechts, Els
6
Grappi, Silvia
6
Hamilton, Rebecca W.
6
Heerde, Harald J. van
6
Inman, J. Jeffrey
6
Bijmolt, Tammo H. A.
5
Dellaert, Benedict G. C.
5
Goldsmith, Kelly
5
Homburg, Christian
5
Johnson, Lester W.
5
LeBoeuf, Robyn A.
5
Patrick, Vanessa M.
5
Romani, Simona
5
Ross, William T.
5
Sotgiu, Francesca
5
Zhao, Min
5
Amir, On
4
Baxter, Stacey M.
4
Berger, Jonah
4
Bettman, James R.
4
Burton, Scot
4
Cheema, Amar
4
Chen, Yuxin
4
Fitzsimons, Gavan J.
4
Grohmann, Bianca
4
Gunasti, Kunter
4
Haws, Kelly L.
4
Hennig-Thurau, Thorsten
4
Hildebrand, Christian
4
Hung, Iris W.
4
Häubl, Gerald
4
Ilicic, Jasmina
4
Jong, Martijn G. de
4
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Institution
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Global Brand Conference <11., 2016, Bradford>
1
Published in...
All
Journal of marketing research : JMR
Journal of the Academy of Marketing Science
The journal of brand management : an international journal
Journal of business research : JBR
1,977
Journal of retailing and consumer services
1,930
International journal of consumer studies
761
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
505
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Management science : journal of the Institute for Operations Research and the Management Sciences
329
Journal of international consumer marketing
319
Journal of travel and tourism marketing
316
Journal of marketing management : MM
307
Journal of retailing
303
Cogent business & management
297
Journal of marketing communications
295
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
Journal of marketing
290
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The international review of retail, distribution and consumer research
289
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
SpringerLink / Bücher
282
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
245
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ECONIS (ZBW)
958
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958
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61
The brand that wasn’t there : the impact of brand displacement on viewer engagement and brand attitude
Kristofferson, Kirk
;
Dunn, Lea
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 716-745
Persistent link: https://www.econbiz.de/10014251263
Saved in:
62
We need both brand love and emotional attachment : a serial mediation framework toward addictive buying and loyalty
Babić-Hodović, Vesna
;
Mujkić, Alisa
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 9-33
Persistent link: https://www.econbiz.de/10013493076
Saved in:
63
AI service impacts on brand image and customer equity : empirical evidence from China
Yuan, Chunlin
;
Wang, Shuman
;
Liu, Yue
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 61-76
Persistent link: https://www.econbiz.de/10013493098
Saved in:
64
Brand stigmatization : how do new brand users influence original brand users?
Yang, Defeng
;
Lei, Xi
;
Hu, Liang
;
Sun, Yu
;
Yang, Xiaodan
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 77-94
Persistent link: https://www.econbiz.de/10013493108
Saved in:
65
Healthy in the wrong way : mismatching of marketers' food claim use and consumers' preferences in the United States but not France
Chandon, Pierre
;
Cadario, Romain
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
1
,
pp. 153-173
Persistent link: https://www.econbiz.de/10013493164
Saved in:
66
Designing satisfying service encounters : website versus store touchpoints
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 85-107
Persistent link: https://www.econbiz.de/10012819742
Saved in:
67
40 years of loyalty programs : how effective are they? : generalizations from a meta-analysis
Belli, Alex
;
O'Rourke, Anne-Maree
;
Carrillat, François A.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 147-173
Persistent link: https://www.econbiz.de/10012819749
Saved in:
68
Marketing research on mobile apps : past, present and future
Stocchi, Lara
;
Pourazad, Naser
;
Michaelidou, Nina
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 195-225
Persistent link: https://www.econbiz.de/10012819751
Saved in:
69
Perceived financial constraints and normative influence : discretionary purchase decisions across cultures
Malika, Malika
;
Maheswaran, Durairaj
;
Jain, Shailendra …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 252-271
Persistent link: https://www.econbiz.de/10012819756
Saved in:
70
The effect of air pollution on food preferences
Liu, Jingwen
;
Peng, Zou
;
Ma, Yu
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 410-423
Persistent link: https://www.econbiz.de/10012819766
Saved in:
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