Healthy in the wrong way : mismatching of marketers' food claim use and consumers' preferences in the United States but not France
Year of publication: |
2023
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Authors: | Chandon, Pierre ; Cadario, Romain |
Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 51.2023, 1, p. 153-173
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Subject: | Customer orientation | Food | Nutrition | Packaging claim | Retailing | USA | United States | Frankreich | France | Konsumentenverhalten | Consumer behaviour | Lebensmittel | Beziehungsmarketing | Relationship marketing | Ernährung | Ernährungsindustrie | Food industry |
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