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subject:"Consumer behaviour"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Psychology & marketing"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Brand loyalty"
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Consumer behaviour
Brand loyalty
Konsumentenverhalten
1,348
Brand management
384
Markenführung
384
Brand image
341
Markenimage
341
Brand
261
Markenartikel
259
Beziehungsmarketing
170
Relationship marketing
170
Advertising effects
122
Werbewirkung
122
Emotion
115
Social Web
89
Social web
89
Experiment
86
Personality psychology
86
Persönlichkeitspsychologie
86
USA
84
United States
84
Market research
82
Marktforschung
82
Luxury goods
76
Luxusgüter
76
Internet marketing
75
Online-Marketing
75
Customer satisfaction
65
Kundenzufriedenheit
65
Advertising
63
Werbung
63
Viral marketing
61
Virales Marketing
61
Cognition
56
Kognition
56
Einzelhandel
53
Retail trade
53
Marketing management
52
Marketingmanagement
52
Perception
49
Wahrnehmung
49
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Undetermined
527
Free
103
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Article
1,333
Book / Working Paper
15
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Article in journal
1,348
Aufsatz in Zeitschrift
1,348
Collection of articles of several authors
15
Sammelwerk
15
Conference paper
3
Festschrift
3
Konferenzbeitrag
3
Case study
2
Fallstudie
2
Konferenzschrift
1
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English
1,348
Author
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Dhar, Ravi
11
Woodside, Arch G.
11
Yi, Youjae
9
Dahl, Darren W.
8
Kumar, V.
8
Bagozzi, Richard P.
7
Sung, Yongjun
7
Wiedmann, Klaus-Peter
7
Gijsbrechts, Els
6
Grewal, Dhruv
6
Ilicic, Jasmina
6
Pitt, Leyland F.
6
Ross, William T.
6
Spence, Charles
6
Wyer, Robert S.
6
Chan, Eugene Y.
5
Felix, Reto
5
Fitzsimons, Gavan J.
5
Grappi, Silvia
5
Grohmann, Bianca
5
Heerde, Harald J. van
5
Hennigs, Nadine
5
Herrmann, Andreas
5
Hollebeek, Linda D.
5
Johnson, Lester W.
5
LeBoeuf, Robyn A.
5
Lim, Weng Marc
5
Patrick, Vanessa M.
5
Pieters, Rik
5
Rauschnabel, Philipp A.
5
Zarantonello, Lia
5
Zhao, Min
5
Amir, On
4
Baxter, Stacey M.
4
Berger, Jonah
4
Bettman, James R.
4
Bigné Alcañiz, J. Enrique
4
Cheema, Amar
4
Chen, Yuxin
4
Das, Gopal
4
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Institution
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Global Brand Conference <11., 2016, Bradford>
1
Published in...
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Journal of marketing research : JMR
Psychology & marketing
The journal of brand management : an international journal
Journal of business research : JBR
1,977
Journal of retailing and consumer services
1,930
International journal of consumer studies
761
International journal of hospitality management
723
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
505
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Management science : journal of the Institute for Operations Research and the Management Sciences
329
Journal of international consumer marketing
319
Journal of travel and tourism marketing
316
Journal of marketing management : MM
307
Journal of retailing
303
Cogent business & management
297
Journal of marketing communications
295
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
Journal of marketing
290
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The international review of retail, distribution and consumer research
289
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
SpringerLink / Bücher
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
245
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ECONIS (ZBW)
1,348
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1
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
2
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
3
The interplay of information order and locus of attention on the truth effect in healthy food advertisements
Jang, Jung Min
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 16-26
Persistent link: https://www.econbiz.de/10014467461
Saved in:
4
Fostering trust and overcoming psychological resistance towards cryptocurrencies and cryptoassets
Babu, Mujahid Mohiuddin
;
Bason, Tom
;
Porreca, Rocco
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 45-68
Persistent link: https://www.econbiz.de/10014467467
Saved in:
5
CRYPTO-MANIA : how fear-of-missing-out drives consumers' (risky) investment decisions
Friederich, Felix
;
Meyer, Jan-Hinrich
;
Matute, Jorge
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 102-117
Persistent link: https://www.econbiz.de/10014467472
Saved in:
6
How gamifying AI shapes customer motivation, engagement, and purchase behavior
Elmashhara, Maher Georges
;
De Cicco, Roberta
;
Silva, …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 134-150
Persistent link: https://www.econbiz.de/10014467479
Saved in:
7
How social media influencer collaborations are perceived by consumers
Thomas, Veronica L.
;
Fowler, Kendra
;
Taheran, Faegheh
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 168-183
Persistent link: https://www.econbiz.de/10014467483
Saved in:
8
How narcissism biases food healthiness perceptions and consumption
Lunardo, Renaud
;
Gross, Jana
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 276-291
Persistent link: https://www.econbiz.de/10014467492
Saved in:
9
How technological and natural consumption experiences impact consumer well-being : the role of consumer mindfulness and fatigue
Zarantonello, Lia
;
Grappi, Silvia
;
Formisano, Marcello
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 465-491
Persistent link: https://www.econbiz.de/10014467606
Saved in:
10
Nostalgia and negotiation : the electronic word-of-mouth and social well-being of older consumers
Wilson-Nash, Carolyn
;
Pavlopoulou, Ismini
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 532-546
Persistent link: https://www.econbiz.de/10014467611
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