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subject:"Consumer behaviour"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"The journal of brand management : an international journal"
~person:"Cheema, Amar"
~subject:"Brand loyalty"
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Consumer behaviour
Brand loyalty
Konsumentenverhalten
4
Market research
2
Marktforschung
2
Advertising effects
1
Behavioral economics
1
Controlling
1
Decision
1
Entscheidung
1
Management control
1
Propensity to save
1
Sales promotion
1
Sparquote
1
Verhaltensökonomik
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Verkaufsförderung
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Cheema, Amar
Dhar, Ravi
11
Dahl, Darren W.
7
Kumar, V.
7
Gijsbrechts, Els
6
Heerde, Harald J. van
5
Johnson, Lester W.
5
LeBoeuf, Robyn A.
5
Ross, William T.
5
Zhao, Min
5
Amir, On
4
Baxter, Stacey M.
4
Berger, Jonah
4
Bettman, James R.
4
Chen, Yuxin
4
Fitzsimons, Gavan J.
4
Goldsmith, Kelly
4
Grappi, Silvia
4
Gunasti, Kunter
4
Hung, Iris W.
4
Ilicic, Jasmina
4
Inman, J. Jeffrey
4
Jong, Martijn G. de
4
Krishna, Aradhna
4
Kulczynski, Alicia
4
Levav, Jonathan
4
Nelson, Leif D.
4
Patrick, Vanessa M.
4
Phau, Ian
4
Pieters, Rik
4
Sevilla, Julio
4
Simonson, Itamar
4
Thomas, Manoj
4
Wedel, Michel
4
Wiedmann, Klaus-Peter
4
Zauberman, Gal
4
Zhao, Yi
4
Abratt, Russell
3
Aribarg, Anocha
3
Bagozzi, Richard P.
3
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Journal of marketing research : JMR
The journal of brand management : an international journal
Journal of business research : JBR
1
Journal of marketing
1
Transformative consumer research for personal and collective well-being
1
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ECONIS (ZBW)
4
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1
Influence of warm versus cool temperatures on consumer choice : a resource depletion account
Cheema, Amar
;
Patrick, Vanessa M.
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 984-995
Persistent link: https://www.econbiz.de/10009688751
Saved in:
2
Framing goals to influence personal savings : the role of specificity and construal level
Ülkümen, Gülden
;
Cheema, Amar
- In:
Journal of marketing research : JMR
48
(
2011
)
6
,
pp. 958-969
Persistent link: https://www.econbiz.de/10010217423
Saved in:
3
The effect of partitions on controlling consumption
Cheema, Amar
;
Soman, Dilip
- In:
Journal of marketing research : JMR
45
(
2008
)
6
,
pp. 665-675
Persistent link: https://www.econbiz.de/10003794426
Saved in:
4
Anytime versus only: mind-sets moderate the effect of expansive versus restrictive frames on promotion evaluation
Cheema, Amar
;
Patrick, Vanessa M.
- In:
Journal of marketing research : JMR
45
(
2008
)
4
,
pp. 462-472
Persistent link: https://www.econbiz.de/10003756357
Saved in:
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