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subject:"Consumer behaviour"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"The journal of brand management : an international journal"
~person:"Heerde, Harald J. van"
~subject:"Brand loyalty"
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Consumer behaviour
Brand loyalty
Konsumentenverhalten
5
Advertising
2
Advertising effects
2
Internet marketing
2
Online-Marketing
2
Werbewirkung
2
Werbung
2
Advertising carryover
1
Bayes-Statistik
1
Bayesian inference
1
Behavioral economics
1
Beziehungsmarketing
1
Customer value
1
Distribution channel
1
Einzelhandel
1
Fertigungsprogramm
1
Kundenwert
1
Master production schedule
1
Media coverage
1
Mediale Berichterstattung
1
Multimedia
1
Preismanagement
1
Pricing strategy
1
Probit model
1
Probit-Modell
1
Präferenztheorie
1
Relationship marketing
1
Retail trade
1
Search engine
1
Suchmaschine
1
Takeover
1
Theory of preferences
1
Time series analysis
1
Verhaltensökonomik
1
Vertriebsweg
1
Zeitreihenanalyse
1
acquisition mode
1
advertising elasticity
1
advertising response
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Heerde, Harald J. van
Dhar, Ravi
11
Dahl, Darren W.
7
Kumar, V.
7
Gijsbrechts, Els
6
Johnson, Lester W.
5
LeBoeuf, Robyn A.
5
Ross, William T.
5
Zhao, Min
5
Amir, On
4
Baxter, Stacey M.
4
Berger, Jonah
4
Bettman, James R.
4
Cheema, Amar
4
Chen, Yuxin
4
Fitzsimons, Gavan J.
4
Goldsmith, Kelly
4
Grappi, Silvia
4
Gunasti, Kunter
4
Hung, Iris W.
4
Ilicic, Jasmina
4
Inman, J. Jeffrey
4
Jong, Martijn G. de
4
Krishna, Aradhna
4
Kulczynski, Alicia
4
Levav, Jonathan
4
Nelson, Leif D.
4
Patrick, Vanessa M.
4
Phau, Ian
4
Pieters, Rik
4
Sevilla, Julio
4
Simonson, Itamar
4
Thomas, Manoj
4
Wedel, Michel
4
Wiedmann, Klaus-Peter
4
Zauberman, Gal
4
Zhao, Yi
4
Abratt, Russell
3
Aribarg, Anocha
3
Bagozzi, Richard P.
3
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Journal of marketing research : JMR
The journal of brand management : an international journal
European Sport management quarterly : ESMQ
1
Foundations and trends in marketing : FTMKT
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
1
Journal of the Academy of Marketing Science
1
MSI reports : working paper series
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Report / Marketing Science Institute
1
UNSW Business School Research Paper
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ECONIS (ZBW)
5
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1
Delusion in attribution : caveats in using attribution for multimedia budget allocation
Danaher, Peter J.
;
Heerde, Harald J. van
- In:
Journal of marketing research : JMR
55
(
2018
)
5
,
pp. 667-685
Persistent link: https://www.econbiz.de/10011957967
Saved in:
2
Fanning the flames? : how media coverage of a price war affects retailers, consumers, and investors
Heerde, Harald J. van
;
Gijsbrechts, Els
;
Pauwels, Koen
- In:
Journal of marketing research : JMR
52
(
2015
)
5
,
pp. 674-693
Persistent link: https://www.econbiz.de/10011349862
Saved in:
3
The challenge of retaining customers acquired with free trials
Datta, Hannes
;
Foubert, Bram
;
Heerde, Harald J. van
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 217-234
Persistent link: https://www.econbiz.de/10010526560
Saved in:
4
Driving online and offline sales : the cross-channel effects of traditional, online display, and paid search advertising
Dinner, Isaac M.
;
Heerde, Harald J. van
;
Neslin, Scott A.
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 527-545
Persistent link: https://www.econbiz.de/10010489719
Saved in:
5
Incorporating context effects into a choice model
Rooderkerk, Robert P.
;
Heerde, Harald J. van
;
Bijmolt, …
- In:
Journal of marketing research : JMR
48
(
2011
)
4
,
pp. 767-780
Persistent link: https://www.econbiz.de/10009272370
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