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subject:"Consumer behaviour"
~isPartOf:"Journal of promotion management : JPM"
~person:"Ahern, Lee"
~person:"Laroche, Michel"
~subject:"Markenimage"
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Consumer behaviour
Markenimage
Brand image
2
Brand management
2
Konsumentenverhalten
2
Markenführung
2
Advertising
1
Advertising effects
1
Brand
1
Cognition
1
Computerspiel
1
Designation of origin
1
Herkunftsbezeichnung
1
Internet marketing
1
Kognition
1
LC4MP
1
Markenartikel
1
Online-Marketing
1
Product Placement
1
Product placement
1
Video game
1
Virtual Direct Experience (VDE)
1
Werbewirkung
1
Werbung
1
affect transfer
1
brand attitudes
1
brand origin recognition accuracy
1
brand placement
1
brand recall
1
confidence
1
cosmopolitanism
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in-game advertising
1
need for cognition
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video games
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Ahern, Lee
Laroche, Michel
Phau, Ian
6
Chung, Hwiman
4
Ahn, Euijin
3
Arli, Denni
3
Lee, Sang Yeal
3
Loureiro, Sandra Maria Correia
3
Vrontis, Demetris
3
Arora, Amit
2
Arora, Anshu
2
Callison, Coy
2
Cheah, Isaac
2
Dardis, Frank E.
2
Divine, Richard L.
2
Dix, Steve
2
Dodoo, Naa Amponsah
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Kim, Eunice
2
Kim, Yeo Jung
2
Manickam, Sakkthivel A.
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McClung, Steven
2
McMillan, Sally J.
2
Muehling, Darrel D.
2
Muralidharan, Sidharth
2
Notarantonio, Elaine M.
2
Park, Jae Hee
2
Podnar, Klement
2
Quigley, Charles J.
2
Quintal, Vanessa
2
Sampaio, Cláudio Hoffmann
2
Santini, Fernando de Oliveira
2
Schmierbach, Mike
2
Spralls, Samuel A.
2
Srivastava, R. K.
2
Thrassou, Alkis
2
Agrawal, Deepak
1
Agrawal, Rajat
1
Ahmed, Zafar U.
1
Akturan, Ulun
1
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1
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Journal of promotion management : JPM
Journal of business research : JBR
27
Journal of Consumer Marketing
5
Journal of retailing and consumer services
4
International marketing review
2
Journal of Services Marketing
2
Journal of business ethics : JOBE
2
Journal of marketing communications
2
Marketing and multicultural diversity
2
Cross-cultural and critical perspectives on brands
1
European Journal of Marketing
1
Handbook of strategic e-business management
1
International Marketing Review
1
International journal of consumer studies
1
International journal of retail & distribution management
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of international consumer marketing
1
Journal of marketing theory and practice
1
Journal of the Academy of Marketing Science
1
Psychology & marketing
1
Routledge companions
1
The journal of consumer marketing
1
The service industries journal
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Tourism management : research, policies, practice
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ECONIS (ZBW)
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Understanding cosmopolitanism and brand origin recognition accuracy : the moderating effect of need for cognition
Laroche, Michel
;
Zhang, Chun
;
Sambath, Alice
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 441-458
Persistent link: https://www.econbiz.de/10011979090
Saved in:
2
Effects of in-game virtual direct experience (VDE) on reactions to real-world brands
Dardis, Frank E.
;
Schmierbach, Mike
;
Ahern, Lee
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 313-334
Persistent link: https://www.econbiz.de/10011305231
Saved in:
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