Understanding cosmopolitanism and brand origin recognition accuracy : the moderating effect of need for cognition
Year of publication: |
2018
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Authors: | Laroche, Michel ; Zhang, Chun ; Sambath, Alice |
Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 24.2018, 4, p. 441-458
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Subject: | cosmopolitanism | brand origin recognition accuracy | need for cognition | confidence | Kognition | Cognition | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | Markenführung | Brand management |
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