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subject:"Consumer behaviour"
~isPartOf:"Journal of promotion management : JPM"
~person:"Dardis, Frank E."
~person:"Laroche, Michel"
~person:"Thrassou, Alkis"
~subject:"Lovemarks"
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Consumer behaviour
Lovemarks
Konsumentenverhalten
5
Brand management
4
Markenführung
4
Advertising effects
2
Brand
2
Brand image
2
Computerspiel
2
Markenartikel
2
Markenimage
2
Video game
2
Werbewirkung
2
1996-2006
1
Advertising
1
Ball game
1
Ballsport
1
Beziehungsmarketing
1
Cognition
1
Designation of origin
1
Football
1
Fußball
1
Herkunftsbezeichnung
1
Industrialized countries
1
Industrieländer
1
Internet marketing
1
Kognition
1
LC4MP
1
Marketing theory
1
Marketingtheorie
1
Online-Marketing
1
Product Placement
1
Product placement
1
Professional sports
1
Profisport
1
Relationship marketing
1
Sport organization
1
Sportmarketing
1
Sportorganisation
1
Sports marketing
1
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English
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Dardis, Frank E.
Laroche, Michel
Thrassou, Alkis
Phau, Ian
6
Chung, Hwiman
4
Ahn, Euijin
3
Arli, Denni
3
Lee, Sang Yeal
3
Loureiro, Sandra Maria Correia
3
Vrontis, Demetris
3
Arora, Amit
2
Arora, Anshu
2
Callison, Coy
2
Cheah, Isaac
2
Divine, Richard L.
2
Dix, Steve
2
Dodoo, Naa Amponsah
2
Kim, Eunice
2
Kim, Yeo Jung
2
Manickam, Sakkthivel A.
2
McClung, Steven
2
McMillan, Sally J.
2
Muehling, Darrel D.
2
Muralidharan, Sidharth
2
Notarantonio, Elaine M.
2
Park, Jae Hee
2
Podnar, Klement
2
Quigley, Charles J.
2
Quintal, Vanessa
2
Sampaio, Cláudio Hoffmann
2
Santini, Fernando de Oliveira
2
Schmierbach, Mike
2
Spralls, Samuel A.
2
Srivastava, R. K.
2
Agrawal, Deepak
1
Agrawal, Rajat
1
Ahern, Lee
1
Ahmed, Zafar U.
1
Akturan, Ulun
1
Amyx, Douglas Alan
1
An, Soontae
1
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Journal of promotion management : JPM
Journal of business research : JBR
27
Journal of retailing and consumer services
4
International marketing review
3
Journal of business ethics : JOBE
2
Journal of marketing communications
2
Marketing and multicultural diversity
2
Competitiveness review : CR
1
Cross-cultural and critical perspectives on brands
1
EuroMed journal of business
1
Handbook of strategic e-business management
1
International journal of consumer studies
1
International journal of organizational analysis
1
International journal of retail & distribution management
1
International journal of technology marketing : IJTMkt
1
Journal for global business advancement : JGBA
1
Journal of consumer behaviour : an international research review
1
Journal of customer behaviour
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of international consumer marketing
1
Journal of marketing theory and practice
1
Journal of the Academy of Marketing Science
1
Journal of transnational management : the official journal of the International Management Development Association
1
Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business
1
Psychology & marketing
1
Routledge companions
1
Technological forecasting & social change : an international journal
1
The journal of brand management : an international journal
1
The journal of consumer marketing
1
The marketing review
1
The service industries journal
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
5
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1
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5
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5
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date (oldest first)
1
Understanding cosmopolitanism and brand origin recognition accuracy : the moderating effect of need for cognition
Laroche, Michel
;
Zhang, Chun
;
Sambath, Alice
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 441-458
Persistent link: https://www.econbiz.de/10011979090
Saved in:
2
Brand lovemarks scale of sport fans
Shuv-Ami, Avichai
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
Saved in:
3
Effects of in-game virtual direct experience (VDE) on reactions to real-world brands
Dardis, Frank E.
;
Schmierbach, Mike
;
Ahern, Lee
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 313-334
Persistent link: https://www.econbiz.de/10011305231
Saved in:
4
Effects of multiplayer videogame contexts on individuals’ recall of in-game advertisements
Dardis, Frank E.
;
Schmierbach, Mike
- In:
Journal of promotion management : JPM
18
(
2012
)
1
,
pp. 42-59
Persistent link: https://www.econbiz.de/10009535755
Saved in:
5
A new consumer relationship model : the marketing communications application
Thrassou, Alkis
;
Vrontis, Demetris
- In:
Journal of promotion management : JPM
15
(
2009
)
4
,
pp. 499-521
Persistent link: https://www.econbiz.de/10003928843
Saved in:
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