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subject:"Consumer behaviour"
~isPartOf:"Journal of promotion management : JPM"
~person:"Dodoo, Naa Amponsah"
~subject:"Werbewirkung"
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Dodoo, Naa Amponsah
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Journal of promotion management : JPM
The journal of product & brand management
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Why consumers like facebook brands : the role of aspirational brand personality in consumer behavior
Dodoo, Naa Amponsah
- In:
Journal of promotion management : JPM
24
(
2018
)
1
,
pp. 103-127
Persistent link: https://www.econbiz.de/10011875352
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