Why consumers like facebook brands : the role of aspirational brand personality in consumer behavior
Naa Amponsah Dodoo
| Year of publication: |
2018
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|---|---|
| Authors: | Dodoo, Naa Amponsah |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 24.2018, 1, p. 103-127
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| Subject: | brands | consumer behavior | consumer motivations | Facebook | virtual identity | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Social Web | Social web | Markenartikel | Brand | Markenführung | Brand management | Persönlichkeitspsychologie | Personality psychology | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2017.1346536 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011875352