//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Consumer behaviour"
~isPartOf:"Journal of promotion management : JPM"
~person:"Phau, Ian"
~subject:"Werbewirkung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenführung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Werbewirkung
Brand
2
Brand management
2
Konsumentenverhalten
2
Markenartikel
2
Markenführung
2
Brand image
1
Luxury goods
1
Luxusgüter
1
Markenimage
1
brand strategies
1
competitive advantage
1
consumer risks
1
ingredient authenticity
1
ingredient branding
1
luxury branding
1
me-too brands
1
prototypical brands
1
scale development
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Phau, Ian
Arli, Denni
2
Callison, Coy
2
Dardis, Frank E.
2
Kim, Eunice
2
Lee, Sang Yeal
2
McMillan, Sally J.
2
Park, Jae Hee
2
Schmierbach, Mike
2
Ahern, Lee
1
Ahn, Euijin
1
Akturan, Ulun
1
Anderson, Ronald
1
Arora, Amit
1
Arora, Anshu
1
Attaran, Sharmin
1
Baack, Daniel W.
1
Baksh-Mohammed, Sufyan
1
Barnes, Liz
1
Bellur, Saraswathi
1
Berger, Bruce K.
1
Bhat, Savita
1
Bozbay, Zehra
1
Burkhalter, Janée
1
Chakraborty, Uttam
1
Chang, Yu-ting
1
Cheah, Isaac
1
Chen, Huan
1
Chung, Hwiman
1
Craig, Clay
1
De Gregorio, Federico
1
Dewi Retno Rosari, Theresia Sri
1
Dodoo, Naa Amponsah
1
Donlan, Leah Kathleen
1
Eastin, Matthew S.
1
Ferguson, Douglas A.
1
Flynn, Mark A.
1
Fraustino, Julia
1
Gautam, Vikas
1
Greer, Clark F.
1
more ...
less ...
Published in...
All
Journal of promotion management : JPM
Journal of business research : JBR
4
Marketing intelligence & planning
4
Journal of fashion marketing and management
3
The journal of brand management : an international journal
3
Australasian marketing journal
2
Journal of international consumer marketing
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Brand management ; Vol. 4
1
Country of origin effect : looking back and moving forward
1
European journal of marketing : EJM
1
International journal of consumer studies
1
Journal of retailing and consumer services
1
Strategic change
1
The journal of consumer marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Development and validation of consumers' need for ingredient authenticity (CNIA scale)
Zainol, Zahirah
;
Phau, Ian
;
Cheah, Isaac
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 376-397
Persistent link: https://www.econbiz.de/10011875430
Saved in:
2
Examining consumer risk perceptions of prototypical brands versus me-too brands
Quintal, Vanessa
;
Phau, Ian
- In:
Journal of promotion management : JPM
20
(
2014
)
2
,
pp. 115-135
Persistent link: https://www.econbiz.de/10010373183
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->