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subject:"Consumer behaviour"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Werbewirkung"
~type:"book"
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Consumer behaviour
Werbewirkung
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Journal of promotion management : JPM
SpringerLink / Bücher
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Springer eBook Collection / Business and Economics
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Springer Proceedings in Business and Economics
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Innovatives Markenmanagement
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Palgrave Studies of Marketing in Emerging Economies
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Special double issue on celebrity endorsements and sponsorship sports, arts and event/tourism branding and promotions
2009
Persistent link: https://www.econbiz.de/10003884562
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Special issue: Alternative promotional approaches and their impact on traditional advertising
2008
Persistent link: https://www.econbiz.de/10003810676
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