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subject:"Consumer behaviour"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Event-Marketing"
~subject:"Kundenzufriedenheit"
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Consumer behaviour
Event-Marketing
Kundenzufriedenheit
Big event
3
Großveranstaltung
3
Konsumentenverhalten
2
Advocacy intention
1
Affective commitment
1
Age group
1
Altersgruppe
1
Art events
1
Arts
1
CSR-Linked sponsorship
1
Cause-Related Marketing
1
Cause-related marketing
1
Customer satisfaction
1
Dienstleistungsqualität
1
Event
1
Event marketing
1
Generational cohort theory
1
Kano model
1
Kunst
1
Marketing management
1
Marketingmanagement
1
Mega-event
1
Online retailing
1
Online shopping festival
1
Online-Handel
1
Perceived benefits
1
Perceived sincerity
1
Purchase intention
1
Regional development
1
Regionalentwicklung
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Satisfaction
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Service quality
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Social exchange theory
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Sponsoring
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Sponsorship
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Sport
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Sport event
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Ahn, Sungsook
1
Chen, Mu-Chen
1
Choo, Ho Jung
1
Hsu, Chia-Lin
1
Huang, Chun-Han
1
Kim, Sanghoon
1
Kim, Woo Bin
1
Park, Sangchul
1
Xie, Jiali
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Journal of retailing and consumer services
International journal of event and festival management
26
Journal of travel and tourism marketing
21
Tourism management : research, policies, practice
20
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Tourism analysis : an interdisciplinary tourism & hospitality journal
11
Tourism management perspectives : TMP
10
International journal of contemporary hospitality management
8
International journal of hospitality management
7
European Sport management quarterly : ESMQ
6
Journal of destination marketing & management
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
Tourism economics : the business and finance of tourism and recreation
6
Journal of business research : JBR
5
Journal of vacation marketing : an international journal
5
International journal of sport management and marketing : IJSMM
4
Journal of hospitality marketing & management
4
Sport management review
4
SpringerLink / Bücher
4
Erfolg mit nachhaltigen Eventkonzepten : Tagungsband zur 2. Konferenz für Eventforschung an der TU Chemnitz
3
International journal of arts management
3
International journal of sports marketing & sponsorship
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
Markenkommunikation und Beziehungsmarketing
3
Tourism review : the official journal of the AIEST
3
Events - Wachstumsmarkt im Tourismus? : Tagungsband zum 3. Dresdner-Tourismus-Symposium
2
Global business and finance review
2
International journal of consumer studies
2
Journal of strategic marketing
2
Managing event operations
2
Marketing theory
2
Praxisorientiertes Eventmanagement : Events erfolgreich planen, umsetzen und bewerten
2
Sport and tourism : 53st congress 2003, Athens, Greece
2
Springer eBook Collection
2
Stand und Perspektiven der Eventforschung
2
Tourism and hospitality research : THR
2
Wirtschaftsfaktor Sporttourismus : Ressourcenmanagement, Produkt- und Destinationsentwicklung
2
Wirtschaftsverfassung in Deutschland und Europa : Festschrift für Bernhard Nagel
2
African journal of business and economic research : AJBER
1
Amfiteatru economic : an economic and business research periodical
1
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ECONIS (ZBW)
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1
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
2
Role of perceived benefits of online shopping festival in vietnam : differences between millennials and generation Z
Kim, Woo Bin
;
Xie, Jiali
;
Choo, Ho Jung
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014373376
Saved in:
3
Applying the Kano model to investigate the quality of transportation services at mega events
Chen, Mu-Chen
;
Hsu, Chia-Lin
;
Huang, Chun-Han
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-17
Persistent link: https://www.econbiz.de/10012502648
Saved in:
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