Role of perceived benefits of online shopping festival in vietnam : differences between millennials and generation Z
Woo Bin Kim, Jiali Xie, Ho Jung Choo
| Year of publication: |
2023
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|---|---|
| Authors: | Kim, Woo Bin ; Xie, Jiali ; Choo, Ho Jung |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 75.2023, p. 1-11
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| Subject: | Online shopping festival | Perceived benefits | Affective commitment | Advocacy intention | Social exchange theory | Generational cohort theory | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Großveranstaltung | Big event | Vietnam | Viet Nam | Altersgruppe | Age group | Austauschtheorie |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2023.103530 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014373376