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subject:"Consumer behaviour"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Blut, Markus"
~subject:"Markenführung"
~subject:"Social web"
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Consumer behaviour
Markenführung
Social web
Konsumentenverhalten
3
Beziehungsmarketing
2
Meta-Analyse
2
Meta-analysis
2
Relationship marketing
2
Customer engagement marketing
1
Customer integration
1
Emotion
1
Engagement platforms
1
Experiential engagement initiatives
1
Impulse buying
1
Impulsivity
1
Kaufentscheidung
1
Kundenbindungsprogramm
1
Kundenintegration
1
Leistungsmotivation
1
Loyalty program
1
Marketing stimuli
1
Mood states
1
Personality psychology
1
Persönlichkeitspsychologie
1
Purchase decision
1
Self-control
1
Task-based engagement initiatives
1
Work motivation
1
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Blut, Markus
Chintagunta, Pradeep K.
9
Grewal, Dhruv
9
Hauser, John R.
9
Kumar, V.
9
Iyengar, Radha
7
Sun, Baohong
7
Braun, Michael
6
Kuksov, Dmitri
6
Liberali, Guilherme
6
Meyer, Robert J.
6
Urban, Glen L.
6
Van Den Bulte, Christophe
6
Bagozzi, Richard P.
5
Bronnenberg, Bart J.
5
Chan, Tat
5
Donkers, Bas
5
Feinberg, Fred M.
5
Salisbury, Linda Court
5
Allenby, Greg M.
4
Arora, Neeraj
4
Dellaert, Benedict G. C.
4
Desai, Preyas S.
4
Fader, Peter
4
Hagtvedt, Henrik
4
Hennig-Thurau, Thorsten
4
Homburg, Christian
4
Kukar-Kinney, Monika
4
Narayan, Vishal
4
Ruyter, Ko de
4
Spann, Martin
4
Albuquerque, Paulo
3
Bijmolt, Tammo H. A.
3
Bleier, Alexander
3
Brasel, S. Adam
3
Burton, Scot
3
Che, Hai
3
Chen, Yuxin
3
Cleeren, Kathleen
3
Danaher, Peter J.
3
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Journal of the Academy of Marketing Science
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of retailing
5
European journal of marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of retailing and consumer services
1
Journal of service research : JSR
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
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ECONIS (ZBW)
3
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1
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
2
Impulse buying : a meta-analytic review
Iyer, Gopalkrishnan R.
;
Blut, Markus
;
Xiao, Sarah Hong
; …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
3
,
pp. 384-404
Persistent link: https://www.econbiz.de/10012290959
Saved in:
3
Consequences of customer loyalty to the loyalty program and to the company
Evanschitzky, Heiner
;
Ramaseshan, B.
;
Woisetschläger, David
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
5
,
pp. 625-638
Persistent link: https://www.econbiz.de/10009621889
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