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subject:"Consumer behaviour"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Spann, Martin"
~subject:"Markenführung"
~subject:"Social web"
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Consumer behaviour
Markenführung
Social web
Konsumentenverhalten
4
New product development
2
Preismanagement
2
Pricing strategy
2
Produktentwicklung
2
Auction theory
1
Auktionstheorie
1
Behavioral biases
1
Behavioral economics
1
Bias
1
Brand
1
Buzz
1
Communication
1
Computerspiel
1
Consumer purchase decision making
1
Dauerhafte Konsumgüter
1
Decision under uncertainty
1
Durable goods
1
Einzelhandel
1
Entscheidung unter Unsicherheit
1
Experiment
1
Film industry
1
Filmwirtschaft
1
Kaufentscheidung
1
Kommunikation
1
Markenartikel
1
Marketing
1
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1
New product success
1
Online retailing
1
Online-Handel
1
Partial least squares
1
Partielle kleinste Quadrate
1
Preisdifferenzierung
1
Price discrimination
1
Product life cycle
1
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1
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Spann, Martin
Chintagunta, Pradeep K.
9
Grewal, Dhruv
9
Hauser, John R.
9
Kumar, V.
9
Iyengar, Radha
7
Sun, Baohong
7
Braun, Michael
6
Kuksov, Dmitri
6
Liberali, Guilherme
6
Meyer, Robert J.
6
Urban, Glen L.
6
Van Den Bulte, Christophe
6
Bagozzi, Richard P.
5
Bronnenberg, Bart J.
5
Chan, Tat
5
Donkers, Bas
5
Feinberg, Fred M.
5
Salisbury, Linda Court
5
Allenby, Greg M.
4
Arora, Neeraj
4
Dellaert, Benedict G. C.
4
Desai, Preyas S.
4
Fader, Peter
4
Hagtvedt, Henrik
4
Hennig-Thurau, Thorsten
4
Homburg, Christian
4
Kukar-Kinney, Monika
4
Narayan, Vishal
4
Ruyter, Ko de
4
Albuquerque, Paulo
3
Bijmolt, Tammo H. A.
3
Bleier, Alexander
3
Blut, Markus
3
Brasel, S. Adam
3
Burton, Scot
3
Che, Hai
3
Chen, Yuxin
3
Cleeren, Kathleen
3
Danaher, Peter J.
3
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Journal of the Academy of Marketing Science
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Electronic commerce & digital markets : ecm
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Discussion paper
2
Marketing letters : a journal of research in marketing
2
CESifo Working Paper Series
1
CESifo working papers
1
Digitalisierung der Unternehmen
1
Discussion papers / Governance and the Efficiency of Economic Systems
1
Essays on the effects of brand names and prices on consumer behavior
1
Information systems research : ISR
1
International journal of electronic commerce : IJEC
1
Journal of business economics : JBE
1
Journal of business research : JBR
1
Journal of management information systems : JMIS
1
Journal of marketing
1
Journal of retailing and consumer services
1
Journal of service research
1
Management information systems : mis quarterly
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Münchener Wirtschaftswissenschaftliche Beiträge : VWL ; discussion papers
1
Pricing-Forschung in Deutschland
1
Psychology & marketing
1
University of Alberta School of Business Research Paper
1
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ECONIS (ZBW)
4
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1
Behavioral biases in marketing
Dowling, Katharina
;
Guhl, Daniel
;
Klapper, Daniel
; …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
3
,
pp. 449-477
Persistent link: https://www.econbiz.de/10012290965
Saved in:
2
Pre-release consumer buzz
Houston, Mark B.
;
Kupfer, Ann-Kristin
;
Hennig-Thurau, …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 338-360
Persistent link: https://www.econbiz.de/10011844820
Saved in:
3
Skimming or penetration? : strategic dynamic pricing for new products
Spann, Martin
;
Fischer, Marc
;
Tellis, Gerard J.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 235-249
Persistent link: https://www.econbiz.de/10010515896
Saved in:
4
Optimal reverse-pricing mechanisms
Spann, Martin
;
Zeithammer, Robert
;
Häubl, Gerald
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
6
,
pp. 1058-1070
Persistent link: https://www.econbiz.de/10008821798
Saved in:
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