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subject:"Consumer behaviour"
~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"The international review of retail, distribution and consumer research"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Brand extension"
~subject:"Einzelhandel"
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Search: subject_exact:"Consumer Behaviour"
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Subject
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Consumer behaviour
Brand extension
Einzelhandel
Konsumentenverhalten
960
Brand management
330
Markenführung
330
Brand image
279
Markenimage
279
Brand
214
Markenartikel
212
Beziehungsmarketing
205
Relationship marketing
205
Customer satisfaction
131
Kundenzufriedenheit
131
Holiday behaviour
126
Urlaubsverhalten
126
Retail trade
124
Emotion
86
Dienstleistungsqualität
81
Service quality
81
Tourism
79
Tourismus
79
Social Web
76
Social web
76
Luxury goods
67
Luxusgüter
67
Online retailing
65
Online-Handel
65
Internet marketing
62
Online-Marketing
62
Tourism marketing
62
Tourismusmarketing
62
Hotel industry
56
Hotellerie
56
China
51
Viral marketing
50
Virales Marketing
50
USA
41
United States
41
Advertising effects
40
Werbewirkung
40
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Undetermined
569
Free
28
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All
Article
954
Book / Working Paper
6
Type of publication (narrower categories)
All
Article in journal
960
Aufsatz in Zeitschrift
960
Conference paper
16
Konferenzbeitrag
16
Collection of articles of several authors
6
Sammelwerk
6
Case study
3
Fallstudie
3
Festschrift
3
Konferenzschrift
1
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English
960
Author
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Han, Heesup
33
Hwang, Jinsoo
10
Hyun, Sunghyup Sean
10
Law, Chun Hung Roberts
10
Kim, Jinkyung Jenny
8
Schramm-Klein, Hanna
8
Kim, Insin
7
Phau, Ian
7
Steinmann, Sascha
7
Wong, IpKin Anthony
7
Yu, Jongsik
7
Hsu, Cathy H. C.
6
Kim, Seongseop
6
Kim, Wansoo
6
Chua, Bee-Lia
5
Johnson, Lester W.
5
Qu, Hailin
5
Saarijärvi, Hannu
5
Baxter, Stacey M.
4
Gabrielli, Veronica
4
Grappi, Silvia
4
Guéguen, Nicolas
4
Ilicic, Jasmina
4
Jacob, Céline
4
Koo, Chulmo
4
Kozak, Metin
4
Kulczynski, Alicia
4
Lee, Choong-Ki
4
Lee, Jin-soo
4
Newing, Andy
4
Söderlund, Magnus
4
Tsai, Henry
4
Wagner, Gerhard
4
Wiedmann, Klaus-Peter
4
Zarantonello, Lia
4
Zielke, Stephan
4
Abratt, Russell
3
Adam, Issahaku
3
Ahn, Jiseon
3
Back, Ki-Joon
3
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Institution
All
Global Brand Conference <11., 2016, Bradford>
1
Published in...
All
Journal of travel and tourism marketing
The international review of retail, distribution and consumer research
The journal of brand management : an international journal
Journal of business research : JBR
1,977
Journal of retailing and consumer services
1,930
International journal of consumer studies
761
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
508
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
329
Journal of international consumer marketing
319
Journal of marketing management : MM
307
Journal of retailing
303
Cogent business & management
297
Journal of marketing communications
295
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
Journal of marketing
290
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
SpringerLink / Bücher
285
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
245
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All
ECONIS (ZBW)
960
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960
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1
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
2
Influencer marketing effectiveness : giving competence, receiving credibility
Leite, Fernanda Polli
;
Pontes, Nicolas
;
Schivinski, Bruno
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 307-321
Persistent link: https://www.econbiz.de/10014513646
Saved in:
3
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
4
Smart shopper feelings in the case of store brands : the role of human capital as a key antecedent and the implications for store loyalty
Collins, Alan M.
;
Maglaras, George
- In:
The international review of retail, distribution and …
34
(
2024
)
1
,
pp. 52-72
Persistent link: https://www.econbiz.de/10014558992
Saved in:
5
From transactions to transformations : exploring transformative food retailing
Saarijärvi, Hannu
;
Sparks, Leigh
;
Närvänen, Elina
; …
- In:
The international review of retail, distribution and …
34
(
2024
)
1
,
pp. 104-121
Persistent link: https://www.econbiz.de/10014558995
Saved in:
6
Is it all about fun? : self-service technology acceptance in Germany
Reid, Soeren Aguirre
;
Vetter, Georg
;
Lackes, Richard
; …
- In:
The international review of retail, distribution and …
34
(
2024
)
2
,
pp. 201-227
Persistent link: https://www.econbiz.de/10014559020
Saved in:
7
Does metaverse fidelity matter? : testing the impact of fidelity on consumer responses in virtual retail stores
Frank, Darius-Aurel
;
Peschel, Anne Odile
;
Otterbring, Tobias
- In:
The international review of retail, distribution and …
34
(
2024
)
2
,
pp. 251-284
Persistent link: https://www.econbiz.de/10014559031
Saved in:
8
The mediating role of perceived brand authenticity between brand experience and brand love : a cross-cultural perspective
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014583579
Saved in:
9
User experiences with 360 brand videos : device experiences, presence, and creativity driving brand engagement
Butcher, Luke
;
Sung, Billy
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 401-414
Persistent link: https://www.econbiz.de/10014583657
Saved in:
10
Pursuing travel calculated hedonism : scale development and validation
Soldat, Zorana
;
Quintal, Vanessa
;
Phau, Ian
- In:
Journal of travel and tourism marketing
41
(
2024
)
5
,
pp. 760-774
Persistent link: https://www.econbiz.de/10014566308
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