Revisiting experiential marketing : a Delphi study
Year of publication: |
2024
|
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Authors: | Davey, Andrew ; Sung, Billy ; Butcher, Luke |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1479-1803, ZDB-ID 2039460-3. - Vol. 31.2024, 1, p. 16-37
|
Subject: | Brand immersion | Experience | Experiential marketing | XM | Event-Marketing | Event marketing | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Delphi-Methode | Delphi technique | Markenartikel | Brand |
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