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subject:"Consumer behaviour"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Psychology & marketing"
~subject:"Internet marketing"
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Consumer behaviour
Internet marketing
Konsumentenverhalten
1,251
Theorie
132
Theory
132
Preismanagement
118
Pricing strategy
118
Beziehungsmarketing
117
Relationship marketing
117
Brand image
116
Markenimage
116
Advertising effects
108
Brand management
108
Experiment
108
Markenführung
108
Werbewirkung
108
USA
107
United States
107
Online retailing
105
Online-Handel
105
Online-Marketing
102
Brand
89
Markenartikel
89
Advertising
87
Werbung
87
Social Web
81
Social web
81
Einzelhandel
78
Retail trade
78
Viral marketing
71
Virales Marketing
71
E-commerce
61
Electronic Commerce
61
Emotion
60
Customer satisfaction
58
Kundenzufriedenheit
58
Personality psychology
55
Persönlichkeitspsychologie
55
Game theory
53
Spieltheorie
53
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Undetermined
570
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100
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Article
1,241
Book / Working Paper
10
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Article in journal
1,251
Aufsatz in Zeitschrift
1,251
Collection of articles of several authors
10
Sammelwerk
10
Case study
3
Fallstudie
3
Systematic review
1
Übersichtsarbeit
1
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English
1,251
Author
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Chintagunta, Pradeep K.
11
Hauser, John R.
10
Woodside, Arch G.
10
Yi, Youjae
9
Kuksov, Dmitri
8
Urban, Glen L.
8
Bronnenberg, Bart J.
7
Chan, Tat
7
Dukes, Anthony
7
Iyengar, Radha
7
Liberali, Guilherme
7
Meyer, Robert J.
7
Sun, Baohong
7
Braun, Michael
6
Ghose, Anindya
6
Guo, Liang
6
Hosanagar, Kartik
6
Van Den Bulte, Christophe
6
Chan, Eugene Y.
5
Chen, Yuxin
5
Desai, Preyas S.
5
Feinberg, Fred M.
5
Girotra, Karan
5
Lim, Weng Marc
5
Netessine, Serguei
5
Salisbury, Linda Court
5
Spence, Charles
5
Su, Xuanming
5
Sudhir, K.
5
Thomadsen, Raphael
5
Tucker, Catherine
5
Villas-Boas, J. Miguel
5
Vulcano, Gustavo
5
Wilbur, Kenneth C.
5
Xie, Ying
5
Allenby, Greg M.
4
Amaldoss, Wilfred
4
Arora, Neeraj
4
Bagozzi, Richard P.
4
Bigné Alcañiz, J. Enrique
4
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Management science : journal of the Institute for Operations Research and the Management Sciences
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Psychology & marketing
Journal of retailing and consumer services
1,930
Journal of business research : JBR
1,896
International journal of consumer studies
755
International journal of hospitality management
723
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
502
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European journal of marketing : EJM
348
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Journal of international consumer marketing
312
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
Journal of marketing communications
295
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The journal of consumer marketing
284
Cogent business & management
283
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
SpringerLink / Bücher
282
Journal of marketing
279
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
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ECONIS (ZBW)
1,251
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1
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
2
Bayesian contextual choices under imperfect perception of attributes
He, Junnan
- In:
Management science : journal of the Institute for …
70
(
2024
)
3
,
pp. 1465-1482
Persistent link: https://www.econbiz.de/10014515045
Saved in:
3
The interplay of information order and locus of attention on the truth effect in healthy food advertisements
Jang, Jung Min
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 16-26
Persistent link: https://www.econbiz.de/10014467461
Saved in:
4
Fostering trust and overcoming psychological resistance towards cryptocurrencies and cryptoassets
Babu, Mujahid Mohiuddin
;
Bason, Tom
;
Porreca, Rocco
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 45-68
Persistent link: https://www.econbiz.de/10014467467
Saved in:
5
CRYPTO-MANIA : how fear-of-missing-out drives consumers' (risky) investment decisions
Friederich, Felix
;
Meyer, Jan-Hinrich
;
Matute, Jorge
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 102-117
Persistent link: https://www.econbiz.de/10014467472
Saved in:
6
How gamifying AI shapes customer motivation, engagement, and purchase behavior
Elmashhara, Maher Georges
;
De Cicco, Roberta
;
Silva, …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 134-150
Persistent link: https://www.econbiz.de/10014467479
Saved in:
7
How social media influencer collaborations are perceived by consumers
Thomas, Veronica L.
;
Fowler, Kendra
;
Taheran, Faegheh
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 168-183
Persistent link: https://www.econbiz.de/10014467483
Saved in:
8
How narcissism biases food healthiness perceptions and consumption
Lunardo, Renaud
;
Gross, Jana
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 276-291
Persistent link: https://www.econbiz.de/10014467492
Saved in:
9
How technological and natural consumption experiences impact consumer well-being : the role of consumer mindfulness and fatigue
Zarantonello, Lia
;
Grappi, Silvia
;
Formisano, Marcello
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 465-491
Persistent link: https://www.econbiz.de/10014467606
Saved in:
10
Nostalgia and negotiation : the electronic word-of-mouth and social well-being of older consumers
Wilson-Nash, Carolyn
;
Pavlopoulou, Ismini
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 532-546
Persistent link: https://www.econbiz.de/10014467611
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