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subject:"Consumer behaviour"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~person:"Ofek, Elie"
~subject:"Advertising effects"
~subject:"Customer satisfaction"
~subject:"Online retailing"
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Consumer behaviour
Advertising effects
Customer satisfaction
Online retailing
Konsumentenverhalten
3
Social Web
2
Social web
2
Bayes-Statistik
1
Bayesian estimation
1
Bayesian inference
1
Beziehungsmarketing
1
Customer integration
1
Decision under uncertainty
1
Digitale Dienste
1
E-commerce
1
Electronic Commerce
1
Entscheidung unter Unsicherheit
1
Experiment
1
Innovation adoption
1
Innovationsakzeptanz
1
Internet marketing
1
Kundenintegration
1
Markov chain
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Markov-Kette
1
Online-Marketing
1
Personalisierung
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Personalization
1
Relationship marketing
1
Theorie
1
Theory
1
Viral marketing
1
Virales Marketing
1
Web-based service
1
Willingness to pay
1
Zahlungsbereitschaftsanalyse
1
adoption routes
1
clickstream analysis
1
collaborative filtering
1
consumer utility models
1
content consumption
1
customer engagement
1
digital marketing
1
digital media
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Ofek, Elie
Ghose, Anindya
6
Girotra, Karan
5
Hosanagar, Kartik
5
Netessine, Serguei
5
Su, Xuanming
5
Vulcano, Gustavo
5
Amaldoss, Wilfred
4
Dukes, Anthony
4
Guo, Liang
4
Lee, Dokyun
4
Simchi-Levi, David
4
Allon, Gad
3
Bassamboo, Achal
3
Belavina, Elena
3
Choe, Chongwoo
3
Cui, Shiliang
3
Gao, Fei
3
Li, Beibei
3
Milkman, Katherine L.
3
Sahin, Ozge
3
Smith, Michael D.
3
Sudhir, K.
3
Swinney, Robert
3
Van Ryzin, Garrett
3
Villas-Boas, J. Miguel
3
Wilbur, Kenneth C.
3
Zhang, Fuqiang
3
Acland, Dan
2
Agarwal, Sumit
2
Agrawal, Vishal V.
2
Aviv, Yossi
2
Baucells, Manel
2
Bazerman, Max H.
2
Bemmaor, Albert C.
2
Bronnenberg, Bart J.
2
Buell, Ryan W.
2
Cachon, Gérard
2
Campbell, Dennis W.
2
Chan, Tat
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Management science : journal of the Institute for Operations Research and the Management Sciences
Centre for Marketing working paper / Centre for Marketing, London Business School
1
Darden Business School Working Paper
1
HBS Case
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
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Journal of marketing
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MSI reports : working paper series
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ECONIS (ZBW)
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When and how to diversify : a multicategory utility model for personalized content recommendation
Song, Yicheng
;
Sahoo, Nachiketa
;
Ofek, Elie
- In:
Management science : journal of the Institute for …
65
(
2019
)
8
,
pp. 3737-3757
Persistent link: https://www.econbiz.de/10012062768
Saved in:
2
Personal and social usage : the origins of active customers and ways to keep them engaged
Lee, Clarence
;
Ofek, Elie
;
Steenburgh, Thomas J.
- In:
Management science : journal of the Institute for …
64
(
2018
)
6
,
pp. 2473-2495
Persistent link: https://www.econbiz.de/10011878929
Saved in:
3
The impact of prior decisions on subsequent valuations in a costly contemplation model
Ofek, Elie
;
Yildiz, Muhamet
;
Haruvy, Ernan
- In:
Management science : journal of the Institute for …
53
(
2007
)
8
,
pp. 1217-1233
Persistent link: https://www.econbiz.de/10003581619
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