Personal and social usage : the origins of active customers and ways to keep them engaged
Year of publication: |
June 2018
|
---|---|
Authors: | Lee, Clarence ; Ofek, Elie ; Steenburgh, Thomas J. |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 64.2018, 6, p. 2473-2495
|
Subject: | customer engagement | adoption routes | hidden Markov models | search | word of mouth | digital marketing | Bayesian estimation | social influence | web services | social apps | Social Web | Social web | Virales Marketing | Viral marketing | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Markov-Kette | Markov chain | Digitale Dienste | Web-based service | Bayes-Statistik | Bayesian inference | Kundenintegration | Customer integration | Innovationsakzeptanz | Innovation adoption |
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