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subject:"Consumer behaviour"
~isPartOf:"Manual of international marketing"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"The marketing review"
~person:"Schubert, Christian"
~subject:"Brand architecture"
~subject:"Business start-up"
~subject:"Markenarchitektur"
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Manual of international marketing
Marketing intelligence & planning
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Corporate brand identity
Schubert, Christian
;
Kiefer, Hans
;
Esch, Franz-Rudolf
- In:
Manual of international marketing
,
(pp. 311-324)
.
2006
Persistent link: https://www.econbiz.de/10003368616
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