Corporate brand identity
Christian Schubert, Hans Kiefer, Franz-Rudolf Esch, Simone Roth
| Year of publication: |
2006
|
|---|---|
| Authors: | Schubert, Christian ; Kiefer, Hans ; Esch, Franz-Rudolf |
| Other Persons: | Roth, Simone (contributor) |
| Published in: |
Manual of international marketing. - Wiesbaden : Gabler [u.a.], ISBN 3-8349-0039-7. - 2006, p. 311-324
|
| Subject: | Markenarchitektur | Brand architecture | Firmenimage | Corporate reputation | Markenführung | Brand management | Unternehmenskultur | Corporate culture |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003368616