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subject:"Consumer behaviour"
~isPartOf:"Marketing intelligence & planning"
~person:"Abhishek"
~person:"Tay, Richard"
~subject:"Retail trade"
~subject:"Service quality"
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Consumer behaviour
Retail trade
Service quality
Konsumentenverhalten
3
Advertising
2
Advertising effects
2
Werbewirkung
2
Werbung
2
Advertising effectiveness
1
Arousal safety humor
1
Automotive industry
1
Automotive market
1
Conjoint analysis
1
Conjoint-Analyse
1
Consumers
1
Emotion
1
Fernsehwerbung
1
Green issues
1
Green marketing
1
Humor
1
Incongruity resolution humor
1
Internet marketing
1
Kfz-Industrie
1
Kfz-Markt
1
Kraftfahrzeug
1
Market segmentation
1
Market share
1
Marktanteil
1
Marktsegmentierung
1
Media context
1
Media industries
1
Mediensektor
1
Motor industry
1
Motor vehicle
1
Online-Marketing
1
Personality
1
Program-induced mood
1
Target group
1
Television advertising
1
Zielgruppe
1
Öko-Marketing
1
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English
3
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Abhishek
Tay, Richard
Phau, Ian
8
Arli, Denni
5
Sharma, Piyush
5
Bang, Nguyen
3
Casidy, Riza
3
Chan, Ricky Y. K.
3
Cheah, Isaac
3
Hollebeek, Linda D.
3
Khare, Arpita
3
Kumar, Prashant
3
Leckie, Civilai
3
Roy, Rajat
3
Shimul, Anwar Sadat
3
Sivakumaran, Bharadhwaj
3
Wang, Bo
3
Brennan, Ross
2
Custance, Paul
2
Das, Gopal
2
Deb, Madhurima
2
Fernando, Angeline Gautami
2
Grace, Debra
2
Kaushal, Vikrant
2
Kumar, Vikas
2
Ladeira, Wagner Junior
2
Lobo, Antonio
2
Merrilees, Bill
2
Perin, Marcelo Gattermann
2
Pinto, Diego Costa
2
Pradhan, Debasis
2
Ross, Mitchell
2
Santini, Fernando de Oliveira
2
Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
2
Thaichon, Park
2
Tjiptono, Fandy
2
Walley, Keith
2
Zameer, Hashim
2
Abdeen, Afra
1
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Marketing intelligence & planning
International journal of Indian culture and business management
2
Journal of retailing and consumer services
1
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ECONIS (ZBW)
3
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1
Influence of media context on humorous advertising effectiveness
Khandeparkar, Kapil
;
Abhishek
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 259-276
Persistent link: https://www.econbiz.de/10011700851
Saved in:
2
Advertising implications and design of messages
D'Souza, Clare M.
;
Tay, Richard
- In:
Marketing intelligence & planning
34
(
2016
)
4
,
pp. 504-522
Persistent link: https://www.econbiz.de/10011571124
Saved in:
3
Consumer preferences and policy implications for the green car market
Chowdhury, Mahzabin
;
Salam, Khan
;
Tay, Richard
- In:
Marketing intelligence & planning
34
(
2016
)
6
,
pp. 810-827
Persistent link: https://www.econbiz.de/10011571200
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