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subject:"Consumer behaviour"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"The journal of consumer marketing"
~person:"Beneke, Justin"
~person:"Drolet, Aimee"
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Consumer behaviour
Konsumentenverhalten
5
Elderly people
4
Ältere Menschen
4
Brand
2
Markenartikel
2
South Africa
2
Südafrika
2
Age group
1
Aging
1
Altersgruppe
1
Brand image
1
Brand management
1
Corporate reputation
1
Einzelhandel
1
Einzelhandelspreis
1
Firmenimage
1
Handelsmarke
1
Loyalty
1
Markenführung
1
Markenimage
1
Marketing management
1
Marketingmanagement
1
Memory search frame
1
Older consumers
1
Older workers
1
Preismanagement
1
Price
1
Pricing strategy
1
Private consumption
1
Private label
1
Privater Konsum
1
Retail
1
Retail price
1
Retail trade
1
Store brand
1
Store image
1
Target group
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Beneke, Justin
Drolet, Aimee
Durvasula, Srinivas
5
Lysonski, Steven
5
Chan, Kara
4
Kim, Jungkeun
4
Barone, Michael J.
3
Blanchard, Simon J.
3
Chrysochou, Polymeros
3
Cui, Geng
3
Guzman, Francisco
3
Milne, George R.
3
Poon, Patrick
3
Saenger, Christina
3
Schmitt, Bernd
3
Seo, Joon Yong
3
Shoham, Aviv
3
Tam, Leona
3
Thomas, Veronica L.
3
Trump, Rebecca K.
3
Yoon, Carolyn
3
Yoon, Song-oh
3
Ahuvia, Aaron
2
Aspara, Jaakko
2
Astous, Alain d'
2
Bagozzi, Richard P.
2
Barber, Nelson
2
Batra, Rajeev
2
Bechara, Antoine
2
Bell, David R.
2
Biswas, Abhijit
2
Black, William C.
2
Block, Martin P.
2
Borges, Adilson
2
Bose, Mousumi
2
Bradlow, Eric T.
2
Breugelmans, Els
2
Bruwer, Johan
2
Byun, Kyung-Ah
2
Böckenholt, Ulf
2
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Marketing letters : a journal of research in marketing
The journal of consumer marketing
Journal of food products marketing
2
The journal of product & brand management
2
International journal of electronic finance : IJEF
1
International journal of retail & distribution management
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of retailing and consumer services
1
The aging consumer : perspectives from psychology and economics
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
5
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1
Commentary: the role of age in consumer's retrieval and evaluation of consumption experiences
Davis, Cassandra Denise
;
Drolet, Aimee
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 27-30
Persistent link: https://www.econbiz.de/10013184264
Saved in:
2
Beyond private label panache : the effect of store image and perceived price on brand prestige
Beneke, Justin
;
Zimmerman, Natalia
- In:
The journal of consumer marketing
31
(
2014
)
4
,
pp. 301-311
Persistent link: https://www.econbiz.de/10010416688
Saved in:
3
The grey awakening : a South African perspective
Beneke, Justin
;
Frey, Nicole
;
Chapman, Ruth
;
Mashaba, …
- In:
The journal of consumer marketing
28
(
2011
)
2
,
pp. 114-124
Persistent link: https://www.econbiz.de/10009162022
Saved in:
4
Decision making and brand choice by older consumers
Cole, Catherine
;
Laurent, Gilles
;
Drolet, Aimee
;
Ebert, Jane
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 355-365
Persistent link: https://www.econbiz.de/10003774360
Saved in:
5
Age-related differences in responses to affective vs. rational ads for hedonic vs. utilitarian products
Drolet, Aimee
;
Williams, Patti
;
Lau-Gesk, Loraine
- In:
Marketing letters : a journal of research in marketing
18
(
2007
)
4
,
pp. 211-221
Persistent link: https://www.econbiz.de/10003549581
Saved in:
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