Commentary: the role of age in consumer's retrieval and evaluation of consumption experiences
Cassandra Denise Davis, Aimee Drolet
| Alternative title: | the role of age in consumer's retrieval and evaluation of consumption experiences |
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| Year of publication: |
2022
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| Authors: | Davis, Cassandra Denise ; Drolet, Aimee |
| Other Persons: | Si, Kao (contributor) ; Dai, Xianchi (contributor) |
| Published in: |
Marketing letters : a journal of research in marketing. - New York, NY : Springer Science + Business Media B.V, ISSN 1573-059X, ZDB-ID 1478939-5. - Vol. 33.2022, 1, p. 27-30
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| Subject: | Aging | Memory search frame | Older consumers | Konsumentenverhalten | Consumer behaviour | Ältere Menschen | Elderly people | Altersgruppe | Age group | Ältere Arbeitskräfte | Older workers | Privater Konsum | Private consumption |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-021-09607-2 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013184264