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subject:"Consumer behaviour"
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Ahuvia, Aaron"
~person:"Dawes, John"
~subject:"Markenartikel"
~subject:"Social web"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Markenartikel
Social web
Konsumentenverhalten
4
Brand
2
Brand image
2
Brand love
2
Brand management
2
Emotion
2
Markenführung
2
Markenimage
2
Benchmarking
1
Beziehungsmarketing
1
Brand attachment
1
Brand loyalty
1
Brand trust
1
C-OAR-SE method
1
Conditional predictions
1
Confidence
1
Construct validity
1
Consumer packaged goods
1
Content validity
1
Forecasting model
1
Innovation
1
Love
1
Measurement
1
Messung
1
NBD
1
New product development
1
New product failure
1
New products
1
Poisson log-normal
1
Probability models
1
Probability theory
1
Produktentwicklung
1
Prognoseverfahren
1
Prototypes
1
Purchase frequency counts
1
Relationship marketing
1
Statistical distribution
1
Statistische Verteilung
1
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4
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4
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4
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English
4
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Ahuvia, Aaron
Dawes, John
Kim, Jungkeun
4
Barone, Michael J.
3
Blanchard, Simon J.
3
Drolet, Aimee
3
Schmitt, Bernd
3
Tam, Leona
3
Yoon, Carolyn
3
Yoon, Song-oh
3
Aspara, Jaakko
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Bechara, Antoine
2
Bell, David R.
2
Biswas, Abhijit
2
Bradlow, Eric T.
2
Breugelmans, Els
2
Böckenholt, Ulf
2
Cabano, Frank G.
2
Chen, Qimei
2
Dai, Xianchi
2
DeSarbo, Wayne
2
Doorn, Jenny van
2
Driesener, Carl
2
Eisend, Martin
2
Ghosh Chowdhury, Tilottama
2
Guha, Abhijit
2
Guiltinan, Joseph P.
2
Gunasti, Kunter
2
Haws, Kelly L.
2
Herrmann, Andreas
2
Hill, Ronald Paul
2
Häubl, Gerald
2
Kamleitner, Bernadette
2
Keller, Kevin Lane
2
Klink, Richard R.
2
Kouril, Michal
2
Laurent, Gilles
2
Lim, Jeen-su
2
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Published in...
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
4
Journal of retailing and consumer services
4
Australasian marketing journal
3
International journal of market research
2
Journal of consumer behaviour
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Consumer brand relationships : meaning, measuring, managing
1
Consumer-brand relationships : theory and practice
1
European journal of marketing : EJM
1
Journal of advertising research
1
Journal of consumer behaviour : an international research review
1
Journal of financial services marketing : JFSM
1
Journal of service management
1
Marketing Research (USA) summer 2009
1
The Cambridge handbook of psychology and economic behaviour
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
4
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1
How common is new product failure and when does it vary?
Victory, Kirsten
;
Nenycz-Thiel, Magda
;
Dawes, John
; …
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 17-32
Persistent link: https://www.econbiz.de/10012488841
Saved in:
2
Brand love : development and validation of a practical scale
Bagozzi, Richard P.
;
Batra, Rajeev
;
Ahuvia, Aaron
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011653712
Saved in:
3
Psychometric vs. C-OAR-SE measures of brand love : a reply to Rossiter
Ahuvia, Aaron
;
Bagozzi, Richard P.
;
Batra, Rajeev
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 235-243
Persistent link: https://www.econbiz.de/10010367203
Saved in:
4
Predicting future purchases with the Poisson log-normal model
Trinh, Giang
;
Rungie, Cam
;
Wright, Malcolm
;
Driesener, Carl
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 219-234
Persistent link: https://www.econbiz.de/10010367204
Saved in:
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