Brand love : development and validation of a practical scale
Year of publication: |
March 2017
|
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Authors: | Bagozzi, Richard P. ; Batra, Rajeev ; Ahuvia, Aaron |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 28.2017, 1, p. 1-14
|
Subject: | Brand love | Brand management | Brand loyalty | Brand trust | Brand attachment | Markenführung | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Emotion | Vertrauen | Confidence |
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