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subject:"Consumer behaviour"
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Aspara, Jaakko"
~person:"Klink, Richard R."
~subject:"Retail buyers"
~subject:"Social web"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Retail buyers
Social web
Konsumentenverhalten
4
Brand
2
Brand image
2
Brand management
2
Branding
2
Markenartikel
2
Markenführung
2
Markenimage
2
Sound symbolism
2
Advertising effects
1
Anlageverhalten
1
Behavioural finance
1
Brand name
1
Brand name creation
1
Business ethics
1
Consumer
1
Consumer financial decision making
1
Decision under uncertainty
1
Disposition effect
1
Einzelhandel
1
Einzelhandelspreis
1
Entscheidung unter Unsicherheit
1
Ethicality
1
Goal systems theory
1
Industrial buyer
1
Investment decisions
1
Lieferantenmanagement
1
Low-cost strategy
1
Niedrigpreisstrategie
1
Peripheral cues
1
Portfolio selection
1
Portfolio-Management
1
Preisdifferenzierung
1
Preismanagement
1
Price discount
1
Price discrimination
1
Price promotion
1
Pricing strategy
1
Rabatt
1
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Article
4
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Article in journal
3
Aufsatz in Zeitschrift
3
Language
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English
4
Author
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Aspara, Jaakko
Klink, Richard R.
Kim, Jungkeun
4
Barone, Michael J.
3
Blanchard, Simon J.
3
Drolet, Aimee
3
Schmitt, Bernd
3
Tam, Leona
3
Yoon, Carolyn
3
Yoon, Song-oh
3
Ahuvia, Aaron
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Bechara, Antoine
2
Bell, David R.
2
Biswas, Abhijit
2
Bradlow, Eric T.
2
Breugelmans, Els
2
Böckenholt, Ulf
2
Cabano, Frank G.
2
Chen, Qimei
2
Dai, Xianchi
2
Dawes, John
2
DeSarbo, Wayne
2
Doorn, Jenny van
2
Driesener, Carl
2
Eisend, Martin
2
Ghosh Chowdhury, Tilottama
2
Guha, Abhijit
2
Guiltinan, Joseph P.
2
Gunasti, Kunter
2
Haws, Kelly L.
2
Herrmann, Andreas
2
Hill, Ronald Paul
2
Häubl, Gerald
2
Kamleitner, Bernadette
2
Keller, Kevin Lane
2
Kouril, Michal
2
Laurent, Gilles
2
Lim, Jeen-su
2
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Published in...
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
3
European journal of marketing : EJM
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of marketing
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Brand management ; Vol. 1
1
European journal of marketing
1
International journal of physical distribution and logistics management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of customer behaviour
1
Journal of marketing education : JME
1
Journal of the Operational Research Society
1
Technological forecasting & social change : an international journal
1
The journal of behavioral finance : a publication of the Institute of Behavioral Finance
1
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ECONIS (ZBW)
4
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1
Revisiting the paradox of whether retail buyers behave more like consumers or industrial purchasers : the case of price discounts
Isojärvi, Jyrki
;
Aspara, Jaakko
;
Movarrei, Reza
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 499-521
Persistent link: https://www.econbiz.de/10013454587
Saved in:
2
Creating ethical brands : the role of brand name on consumer perceived ethicality
Klink, Richard R.
;
Wu, Lan
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 411-422
Persistent link: https://www.econbiz.de/10011730664
Saved in:
3
Selling losers and keeping winners : how (savings) goal dynamics predict a reversal of the disposition effect
Aspara, Jaakko
;
Hoffmann, Arvid O. I.
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 201-211
Persistent link: https://www.econbiz.de/10011339350
Saved in:
4
The role of position, type, and combination of sound symbolism imbeds in brand names
Klink, Richard R.
;
Wu, Lan
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
1
,
pp. 13-24
Persistent link: https://www.econbiz.de/10010259972
Saved in:
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