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subject:"Consumer behaviour"
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Batra, Rajeev"
~person:"Ghosh Chowdhury, Tilottama"
~source:"econis"
~subject:"Social web"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Social web
Konsumentenverhalten
4
Brand
3
Brand image
3
Brand management
3
Markenartikel
3
Markenführung
3
Markenimage
3
Brand love
2
Emotion
2
Beziehungsmarketing
1
Brand attachment
1
Brand choice
1
Brand loyalty
1
Brand trust
1
C-OAR-SE method
1
Confidence
1
Construct validity
1
Content validity
1
Decision under uncertainty
1
Economy of time
1
Entscheidung unter Unsicherheit
1
Experiment
1
Individual differences
1
Love
1
Measurement
1
Messung
1
Motivation
1
Panel
1
Panel study
1
Prototypes
1
Präferenztheorie
1
Relationship marketing
1
Self-identity
1
Social comparison
1
Theory of preferences
1
Vertrauen
1
Zeitökonomie
1
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4
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4
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4
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English
4
Author
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Batra, Rajeev
Ghosh Chowdhury, Tilottama
Kim, Jungkeun
4
Barone, Michael J.
3
Blanchard, Simon J.
3
Drolet, Aimee
3
Schmitt, Bernd
3
Tam, Leona
3
Yoon, Carolyn
3
Yoon, Song-oh
3
Ahuvia, Aaron
2
Aspara, Jaakko
2
Bagozzi, Richard P.
2
Bechara, Antoine
2
Bell, David R.
2
Biswas, Abhijit
2
Bradlow, Eric T.
2
Breugelmans, Els
2
Böckenholt, Ulf
2
Cabano, Frank G.
2
Chen, Qimei
2
Dai, Xianchi
2
Dawes, John
2
DeSarbo, Wayne
2
Doorn, Jenny van
2
Driesener, Carl
2
Eisend, Martin
2
Guha, Abhijit
2
Guiltinan, Joseph P.
2
Gunasti, Kunter
2
Haws, Kelly L.
2
Herrmann, Andreas
2
Hill, Ronald Paul
2
Häubl, Gerald
2
Kamleitner, Bernadette
2
Keller, Kevin Lane
2
Klink, Richard R.
2
Kouril, Michal
2
Laurent, Gilles
2
Lim, Jeen-su
2
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Published in...
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Marketing letters : a journal of research in marketing
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of marketing
2
Journal of marketing research : JMR
2
Asia Pacific journal of marketing and logistics
1
Best practices in international marketing
1
Brand management ; Vol. 4
1
Corporate brand and corporate reputation
1
Handbook of brand relationships
1
International journal of advertising : the quarterly review of marketing communications
1
International marketing ; Vol. V
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of international consumer marketing
1
Journal of international marketing
1
Journal of marketing research
1
Journal of retailing
1
Psychology & marketing
1
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ECONIS (ZBW)
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1
Brand love : development and validation of a practical scale
Bagozzi, Richard P.
;
Batra, Rajeev
;
Ahuvia, Aaron
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011653712
Saved in:
2
Attention to social comparison information and brand avoidance behaviors
Kim, Eunjin
;
Ratneshwar, Srinivasan
;
Roesler, Erin
; …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 259-271
Persistent link: https://www.econbiz.de/10011486496
Saved in:
3
Psychometric vs. C-OAR-SE measures of brand love : a reply to Rossiter
Ahuvia, Aaron
;
Bagozzi, Richard P.
;
Batra, Rajeev
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 235-243
Persistent link: https://www.econbiz.de/10010367203
Saved in:
4
The time-harried shopper : exploring the differences between maximizers and satisficers
Ghosh Chowdhury, Tilottama
;
Ratneshwar, Srinivasan
; …
- In:
Marketing letters : a journal of research in marketing
20
(
2009
)
2
,
pp. 155-167
Persistent link: https://www.econbiz.de/10003819978
Saved in:
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