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subject:"Consumer behaviour"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Technological forecasting & social change : an international journal"
~isPartOf:"Working paper / National Bureau of Economic Research, Inc."
~subject:"Virales Marketing"
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Consumer behaviour
Virales Marketing
Konsumentenverhalten
965
USA
282
United States
282
Theorie
152
Theory
152
Social Web
81
Social web
81
Internet marketing
76
Online-Marketing
76
Online retailing
58
Online-Handel
58
Experiment
54
Preismanagement
53
Pricing strategy
53
Advertising
50
Beziehungsmarketing
50
Relationship marketing
50
Werbung
50
Advertising effects
49
Werbewirkung
49
Estimation
47
Schätzung
47
Innovation adoption
39
Innovation diffusion
37
Innovationsakzeptanz
37
Innovationsdiffusion
37
Private consumption
37
Privater Konsum
37
Viral marketing
36
E-commerce
35
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35
Einzelhandel
33
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33
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32
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32
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32
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Chintagunta, Pradeep K.
9
Hauser, John R.
9
Bronnenberg, Bart J.
8
Cawley, John H.
7
Gruber, Jonathan
7
Iyengar, Radha
7
Nevo, Aviv
7
Shin, Jungwoo
7
Sun, Baohong
7
Tucker, Catherine
7
Abaluck, Jason
6
Braun, Michael
6
Kuksov, Dmitri
6
Laibson, David I.
6
Liberali, Guilherme
6
Meyer, Robert J.
6
Urban, Glen L.
6
Van Den Bulte, Christophe
6
Allcott, Hunt
5
Barnes, Stuart J.
5
Chan, Tat
5
Dubé, Jean-Pierre
5
Einav, Liran
5
Feinberg, Fred M.
5
Hurd, Michael D.
5
Knittel, Christopher R.
5
Lee, Daeho
5
Mullainathan, Sendhil
5
Salisbury, Linda Court
5
Stephens, Melvin
5
Tadelis, Steve
5
Agarwal, Sumit
4
Allenby, Greg M.
4
Arora, Neeraj
4
Baker, Scott
4
Beshears, John
4
Chevalier, Judith A.
4
Choi, James J.
4
Desai, Preyas S.
4
Fader, Peter
4
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Technological forecasting & social change : an international journal
Working paper / National Bureau of Economic Research, Inc.
Journal of business research : JBR
1,977
Journal of retailing and consumer services
1,930
International journal of consumer studies
761
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
514
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European Journal of Marketing
365
Journal of Consumer Marketing
365
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
319
Journal of travel and tourism marketing
318
Journal of marketing management : MM
307
Journal of retailing
303
Cogent business & management
297
Journal of marketing communications
295
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
The international review of retail, distribution and consumer research
292
Tourism management : research, policies, practice
292
Journal of marketing
290
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Journal of the Academy of Marketing Science
284
SpringerLink / Bücher
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
International Journal of Retail & Distribution Management
261
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
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ECONIS (ZBW)
966
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1
Efficient subsidy distribution for hydrogen fuel cell vehicles based on demand segmentation
Park, Soyeong
;
Maeng, Kyuho
;
Shin, Jungwoo
- In:
Technological forecasting & social change : an …
186PA
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014250109
Saved in:
2
Predicting consumers' purchase intention through fast fashion mobile apps : the mediating role of attitude and the moderating role of COVID-19
Pop, Rebeka-Anna
;
Hlédik, Erika
;
Dabija, Dan Cristian
- In:
Technological forecasting & social change : an …
186PA
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014250229
Saved in:
3
Consumers' attitudes toward low-carbon consumption based on a computational model : evidence from China
Wu, Zhonghuan
;
Duan, Chunlin
;
Cui, Yuting
;
Qin, Rong
- In:
Technological forecasting & social change : an …
186PA
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014250437
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4
Understanding the dark side of gamified interactions on short-form video platforms : trough a lens of expectations violations theory
Zhou, Fei
;
Lin, Youhai
;
Mou, Jian
;
Cohen, Jason F.
; …
- In:
Technological forecasting & social change : an …
186PB
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014250850
Saved in:
5
The role of values and ethics in influencing consumers’ intention to use autonomous vehicle hailing services
Qian, Lixian
;
Yin, Juelin
;
Huang, Youlin
;
Liang, Ya
- In:
Technological forecasting & social change : an …
188
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014250974
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6
How e-WOM influences consumers' purchase intention towards private label brands on e-commerce platforms : investigation through IAM (Information Adoption Model) and ELM (Elaboratio...
Kumar, Sumit
;
Prakash, Gyan
;
Gupta, Bhumika
;
Cappiello, …
- In:
Technological forecasting & social change : an …
187
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014326519
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Influence of pro-environmental behaviour towards behavioural intention of electric vehicles
Shanmugavel, Nagarajan
;
Balakrishnan, Janarthanan
- In:
Technological forecasting & social change : an …
187
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014326585
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8
Source credibility and emotions generated by robot and human influencers : the perception of luxury brand representatives
Baudier, Patricia
;
Boissieu, Élodie de
;
Duchemin, …
- In:
Technological forecasting & social change : an …
187
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014329732
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9
Social religion : a cross-platform examination of the impact of religious influencer message cues on engagement - the Christian context
Myers, Susan Wesson
;
Syrdal, Holly A.
;
Mahto, Raj V.
; …
- In:
Technological forecasting & social change : an …
191
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014334832
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10
Can blockchain enhance motivation to donate : the moderating impact of religion on donors' behavior in the USA's charity organizations
Baudier, Patricia
;
Kondrateva, Galina
;
Ammi, Chantal
- In:
Technological forecasting & social change : an …
191
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014334833
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