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subject:"Consumer behaviour"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Chan, Tat"
~person:"Gopalakrishnan, Arun"
~person:"Kuksov, Dmitri"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Konsumentenverhalten
14
Game theory
4
Spieltheorie
4
Advertising
3
Information costs
3
Informationskosten
3
Internet marketing
3
Online-Marketing
3
Theorie
3
Theory
3
Viral marketing
3
Virales Marketing
3
Werbung
3
game theory
3
Advertising effects
2
Online retailing
2
Online-Handel
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Preismanagement
2
Pricing strategy
2
Product differentiation
2
Produktdifferenzierung
2
Search theory
2
Social Web
2
Social web
2
Suchtheorie
2
Werbewirkung
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search costs
2
Beziehungsmarketing
1
Brand image
1
Cognition
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Competition
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Competitive strategy
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Customer value
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Einzelhandel
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14
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Chan, Tat
Gopalakrishnan, Arun
Kuksov, Dmitri
Chintagunta, Pradeep K.
9
Hauser, John R.
9
Iyengar, Radha
7
Sun, Baohong
7
Braun, Michael
6
Liberali, Guilherme
6
Meyer, Robert J.
6
Urban, Glen L.
6
Van Den Bulte, Christophe
6
Bronnenberg, Bart J.
5
Feinberg, Fred M.
5
Salisbury, Linda Court
5
Allenby, Greg M.
4
Arora, Neeraj
4
Desai, Preyas S.
4
Fader, Peter
4
Narayan, Vishal
4
Che, Hai
3
Chen, Yuxin
3
Danaher, Peter J.
3
Donkers, Bas
3
Dukes, Anthony
3
Dzyabura, Daria
3
Gerstner, Eitan
3
Gordon, Brett R.
3
Iyer, Ganesh
3
Kadiyali, Vrinda
3
Lewis, Michael
3
Manchanda, Puneet
3
Mayzlin, Dina
3
Mehta, Nitin
3
Narasimhan, Om
3
Park, Young-Hoon
3
Pazgal, Amit I.
3
Purohit, Devavrat
3
Rao, Ram C.
3
Roberts, John H.
3
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Journal of marketing research : JMR
2
Marketing science
2
Handbook of pricing research in marketing
1
Journal of economics & management strategy : JEMS
1
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ECONIS (ZBW)
14
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1
Can non-tiered customer loyalty programs be profitable?
Gopalakrishnan, Arun
;
Jiang, Zhenling
;
Nevskaya, Yulia
; …
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 508-526
Persistent link: https://www.econbiz.de/10012594039
Saved in:
2
Consumer search and purchase : an empirical investigation of retargeting based on consumer online behaviors
Jiang, Zhenling
;
Chan, Tat
;
Che, Hai
;
Wang, Youwei
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 219-240
Persistent link: https://www.econbiz.de/10012504941
Saved in:
3
The impact of coupons on the visit-to-purchase funnel
Gopalakrishnan, Arun
;
Park, Young-Hoon
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
1
,
pp. 48-61
Persistent link: https://www.econbiz.de/10012493315
Saved in:
4
Opinion leaders and product variety
Kuksov, Dmitri
;
Liao, Chenxi
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
5
,
pp. 812-834
Persistent link: https://www.econbiz.de/10012120909
Saved in:
5
A salesforce-driven model of consumer choice
Yang, Bicheng
;
Chan, Tat
;
Thomadsen, Raphael
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
5
,
pp. 871-887
Persistent link: https://www.econbiz.de/10012120922
Saved in:
6
In-store advertising by competitors
Kuksov, Dmitri
;
Prasad, Ashutosh
;
Zia, Mohammad
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
3
,
pp. 402-425
Persistent link: https://www.econbiz.de/10011695445
Saved in:
7
Behavioral price discrimination in the presence of switching costs
Cosguner, Koray
;
Chan, Tat
;
Seetharaman, Seethu
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
3
,
pp. 426-435
Persistent link: https://www.econbiz.de/10011695453
Saved in:
8
The economic value of online reviews
Wu, Chunhua
;
Che, Hai
;
Chan, Tat
;
Lu, Xianghua
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
5
,
pp. 739-754
Persistent link: https://www.econbiz.de/10011372781
Saved in:
9
Consumer dynamic usage allocation and learning under multipart tariffs
Gopalakrishnan, Arun
;
Iyengar, Radha
;
Meyer, Robert J.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
1
,
pp. 116-133
Persistent link: https://www.econbiz.de/10010497614
Saved in:
10
Consumer search activities and the value of ad positions in sponsored search advertising
Chan, Tat
;
Park, Young-Hoon
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
4
,
pp. 606-623
Persistent link: https://www.econbiz.de/10011313054
Saved in:
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