Behavioral price discrimination in the presence of switching costs
Year of publication: |
May-June 2017
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Authors: | Cosguner, Koray ; Chan, Tat ; Seetharaman, Seethu |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 36.2017, 3, p. 426-435
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Subject: | behavioral price discrimination | dynamic pricing | targeted coupons | switching costs | inertia | Preisdifferenzierung | Price discrimination | Wechselverhalten | Switching behaviour | Theorie | Theory | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Monopol | Monopoly |
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