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subject:"Consumer behaviour"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Lewis, Michael"
~subject:"Beziehungsmarketing"
~subject:"E-commerce"
~subject:"Internet marketing"
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Consumer behaviour
Beziehungsmarketing
E-commerce
Internet marketing
Konsumentenverhalten
3
Betriebswirtschaftliches Ziel
1
Cigarette
1
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1
Experiment
1
Feldforschung
1
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1
Preismanagement
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Professional sports
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Relationship marketing
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Saisonale Schwankungen
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Seasonal variations
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Sekundärmarkt
1
Smoking
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Tabaksteuer
1
Theorie
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Tobacco tax
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cigarette marketing
1
countermarketing
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field experiment
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goal achievement
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goal failure
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loyalty promotion program
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season ticket buyers
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Lewis, Michael
Chintagunta, Pradeep K.
9
Hauser, John R.
9
Iyengar, Radha
7
Sun, Baohong
7
Braun, Michael
6
Kuksov, Dmitri
6
Liberali, Guilherme
6
Meyer, Robert J.
6
Urban, Glen L.
6
Van Den Bulte, Christophe
6
Bronnenberg, Bart J.
5
Chan, Tat
5
Feinberg, Fred M.
5
Salisbury, Linda Court
5
Allenby, Greg M.
4
Arora, Neeraj
4
Desai, Preyas S.
4
Fader, Peter
4
Narayan, Vishal
4
Che, Hai
3
Chen, Yuxin
3
Danaher, Peter J.
3
Donkers, Bas
3
Dukes, Anthony
3
Dzyabura, Daria
3
Gerstner, Eitan
3
Gopalakrishnan, Arun
3
Gordon, Brett R.
3
Iyer, Ganesh
3
Kadiyali, Vrinda
3
Manchanda, Puneet
3
Mayzlin, Dina
3
Mehta, Nitin
3
Narasimhan, Om
3
Park, Young-Hoon
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Pazgal, Amit I.
3
Purohit, Devavrat
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
3
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1
Season ticket buyer value and secondary market options
Lewis, Michael
;
Wang, Yanwen
;
Wu, Chunhua
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
6
,
pp. 973-993
Persistent link: https://www.econbiz.de/10012147191
Saved in:
2
The unintended consequences of countermarketing strategies : how particular antismoking measures may shift consumers to more dangerous cigarettes
Wang, Yanwen
;
Lewis, Michael
;
Singh, Vishal
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
1
,
pp. 55-72
Persistent link: https://www.econbiz.de/10011437602
Saved in:
3
Enduring effects of goal achievement and failure within customer loyalty programs : a large-scale field experiment
Wang, Yanwen
;
Lewis, Michael
;
Cryder, Cynthia
;
Sprigg, Jim
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
4
,
pp. 565-575
Persistent link: https://www.econbiz.de/10011532474
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