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subject:"Consumer behaviour"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Roberts, John H."
~subject:"Beziehungsmarketing"
~subject:"E-commerce"
~subject:"Internet marketing"
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Consumer behaviour
Beziehungsmarketing
E-commerce
Internet marketing
Konsumentenverhalten
3
Australia
2
Australien
2
Advertising effects
1
Airline
1
Brand management
1
Customer service
1
Einzelhandel
1
Emotion
1
Fluggesellschaft
1
Jetstar Airways
1
Kundenservice
1
Learning
1
Learning process
1
Lernen
1
Lernprozess
1
Low-cost strategy
1
Markenführung
1
Niedrigpreisstrategie
1
Präferenztheorie
1
Psychology of advertising
1
Retail trade
1
Theorie
1
Theory
1
Theory of preferences
1
USA
1
United States
1
Werbepsychologie
1
Werbewirkung
1
advertising effectiveness
1
associative learning
1
choice
1
consumer utility
1
emotions
1
implicit measures
1
preference dynamics
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retailing
1
services
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Roberts, John H.
Chintagunta, Pradeep K.
9
Hauser, John R.
9
Iyengar, Radha
7
Sun, Baohong
7
Braun, Michael
6
Kuksov, Dmitri
6
Liberali, Guilherme
6
Meyer, Robert J.
6
Urban, Glen L.
6
Van Den Bulte, Christophe
6
Bronnenberg, Bart J.
5
Chan, Tat
5
Feinberg, Fred M.
5
Salisbury, Linda Court
5
Allenby, Greg M.
4
Arora, Neeraj
4
Desai, Preyas S.
4
Fader, Peter
4
Narayan, Vishal
4
Che, Hai
3
Chen, Yuxin
3
Danaher, Peter J.
3
Donkers, Bas
3
Dukes, Anthony
3
Dzyabura, Daria
3
Gerstner, Eitan
3
Gopalakrishnan, Arun
3
Gordon, Brett R.
3
Iyer, Ganesh
3
Kadiyali, Vrinda
3
Lewis, Michael
3
Manchanda, Puneet
3
Mayzlin, Dina
3
Mehta, Nitin
3
Narasimhan, Om
3
Park, Young-Hoon
3
Pazgal, Amit I.
3
Purohit, Devavrat
3
Rao, Ram C.
3
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Working paper series
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of service theory and practice : JSTP
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
3
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1
Incorporating emotions into evaluation and choice models : application to Kmart Australia
Roberts, Ken
;
Roberts, John H.
;
Danaher, Peter J.
; …
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
6
,
pp. 815-824
Persistent link: https://www.econbiz.de/10011410002
Saved in:
2
Consumer learning of new binary attribute importance accounting for priors, bias, and order effects
Chylinski, Mathew B.
;
Roberts, John H.
;
Hardie, Bruce G S.
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
4
,
pp. 549-566
Persistent link: https://www.econbiz.de/10009614333
Saved in:
3
Applying a dynamic model of consumer choice to guide brand development at Jetstar Airways
Danaher, Peter J.
;
Roberts, John H.
;
Roberts, Ken
; …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 586-594
Persistent link: https://www.econbiz.de/10009299498
Saved in:
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