Consumer learning of new binary attribute importance accounting for priors, bias, and order effects
Mathew B. Chylinski; John H. Roberts; Bruce G S. Hardie
| Year of publication: |
2012
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|---|---|
| Authors: | Chylinski, Mathew B. ; Roberts, John H. ; Hardie, Bruce G S. |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 31.2012, 4, p. 549-566
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| Subject: | consumer utility | preference dynamics | associative learning | Präferenztheorie | Theory of preferences | Konsumentenverhalten | Consumer behaviour | Lernprozess | Learning process | Lernen | Learning | USA | United States | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009614333