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subject:"Consumer behaviour"
~isPartOf:"The journal of brand management : an international journal"
~person:"Vrontis, Demetris"
~subject:"Advertising effects"
~subject:"Brand management"
~subject:"Customer satisfaction"
~type:"article"
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Vrontis, Demetris
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The journal of brand management : an international journal
Global business & economics review
4
Journal of business research : JBR
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Journal of transnational management : the official journal of the International Management Development Association
4
Journal for global business advancement : JGBA
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Journal of promotion management : JPM
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International journal of technology marketing : IJTMkt
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Technological forecasting & social change : an international journal
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Qualitative market research : an international journal
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Wine marketing : a framework for consumer-centred planning
Vrontis, Demetris
;
Thrassou, Alkis
;
Czinkota, Michael R.
- In:
The journal of brand management : an international journal
18
(
2010/11
)
4/5
,
pp. 245-263
Persistent link: https://www.econbiz.de/10008905668
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Cause-related marketing : building the corporate image while supporting worthwhile causes
Demetriou, Marlen
;
Papasolomou, Ioanna
;
Vrontis, Demetris
- In:
The journal of brand management : an international journal
17
(
2009/10
)
4
,
pp. 266-278
Persistent link: https://www.econbiz.de/10003944860
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