Wine marketing : a framework for consumer-centred planning
Year of publication: |
2011
|
---|---|
Authors: | Vrontis, Demetris ; Thrassou, Alkis ; Czinkota, Michael R. |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 18.2010/11, 4/5, p. 245-263
|
Subject: | Wein | Wine | Markenartikel | Brand | Konsumgütermarketing | Consumer goods marketing | Konsumentenverhalten | Consumer behaviour | Zypern | Cyprus |
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