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subject:"Consumer behaviour"
~isPartOf:"The journal of product & brand management"
~person:"Coker, Kesha K."
~person:"Fazili, Asif Iqbal"
~subject:"Markenimage"
~subject:"Markentreue"
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Consumer behaviour
Markenimage
Markentreue
Konsumentenverhalten
5
Brand image
3
Luxury goods
2
Luxusgüter
2
Millennials
2
Personality psychology
2
Persönlichkeitspsychologie
2
Product counterfeiting
2
Produktpiraterie
2
Advertising
1
Advertising effects
1
Age group
1
Altersgruppe
1
Attachment theory
1
Brand
1
Brand congruency
1
Brand evaluation
1
Brand experience
1
Brand management
1
Brand personality
1
Cohort analysis
1
Consumer psychology
1
Counterfeit luxury brands
1
Counterfeit luxury consumption
1
Counterfeiting
1
Descriptive norms
1
Emotion
1
Generational cohorts
1
Generational identity
1
Generationengerechtigkeit
1
Identification theory
1
Intergenerational equity
1
Kohortenanalyse
1
Luxury branding
1
Markenartikel
1
Markenführung
1
Meaning transfer model
1
Perceived norms
1
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5
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Coker, Kesha K.
Fazili, Asif Iqbal
Guzman, Francisco
9
Fetscherin, Marc
4
Veloutsou, Cleopatra
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
3
Hegner, Sabrina
3
Kang, Jiyun
3
Maxwell, Sarah
3
Paswan, Audhesh K.
3
Rindell, Anne
3
Stoel, Leslie
3
Turunen, Linda Lisa Maria
3
Wallace, Elaine
3
Abratt, Russell
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bashir, Irfan
2
Beneke, Justin
2
Bhaduri, Gargi
2
Broyles, S. Allen
2
Buil, Isabel
2
Christodoulides, George
2
Costa, Patrício
2
Davari, Arezoo
2
Davis, Donna
2
De Chernatony, Leslie
2
Dwivedi, Abhishek
2
Flight, Richard L.
2
Gendel-Guterman, Hanna
2
Grappi, Silvia
2
Herstein, Ram
2
Hollebeek, Linda D.
2
Jevons, Colin
2
Kaltcheva, Velitchka D.
2
Kapferer, Jean-Noël
2
Khan, Huda
2
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The journal of product & brand management
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of Product & Brand Management
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Journal of consumer marketing
1
Tourism review
1
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ECONIS (ZBW)
5
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1
Signaling norm salience through perceived peer counterfeit consumption
Khan, Sameeullah
;
Fazili, Asif Iqbal
;
Bashir, Irfan
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 812-827
Persistent link: https://www.econbiz.de/10014315449
Saved in:
2
Constructing generational identity through counterfeit luxury consumption
Khan, Sameeullah
;
Fazili, Asif Iqbal
;
Bashir, Irfan
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 415-437
Persistent link: https://www.econbiz.de/10013164362
Saved in:
3
Brand constellations : reflections of the emotional self
Flight, Richard L.
;
Coker, Kesha K.
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 134-147
Persistent link: https://www.econbiz.de/10011524050
Saved in:
4
Modeling attitude constructs in movie product placement
Balasubramanian, Siva Kumar
;
Patwardhan, Hemant
; …
- In:
The journal of product & brand management
23
(
2014
)
7
,
pp. 516-531
Persistent link: https://www.econbiz.de/10010467560
Saved in:
5
Delay-discounting rewards from consumer sales promotions
Coker, Kesha K.
;
Pillai, Deepa
;
Balasubramanian, Siva Kumar
- In:
The journal of product & brand management
19
(
2010
)
7
,
pp. 487-495
Persistent link: https://www.econbiz.de/10008772591
Saved in:
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