Brand constellations : reflections of the emotional self
Year of publication: |
2016
|
---|---|
Authors: | Flight, Richard L. ; Coker, Kesha K. |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 25.2016, 2, p. 134-147
|
Subject: | Brand personality | Consumer psychology | Brand congruency | Product | Brand experience | Self image | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenführung | Brand management | Persönlichkeitspsychologie | Personality psychology | Emotion |
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