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subject:"Consumer behaviour"
~isPartOf:"The journal of product & brand management"
~person:"Coker, Kesha K."
~person:"Hegner, Sabrina"
~subject:"Markenimage"
~subject:"Markentreue"
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Consumer behaviour
Markenimage
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Konsumentenverhalten
6
Brand management
4
Markenführung
4
Brand
3
Brand image
3
Markenartikel
3
Emotion
2
Advertising
1
Advertising effects
1
Anthropomorphism
1
Attachment theory
1
Beziehungsmarketing
1
Brand avoidance
1
Brand congruency
1
Brand evaluation
1
Brand experience
1
Brand hate
1
Brand love
1
Brand personality
1
Brand relationships
1
Brand retaliation
1
Brand trust
1
Confidence
1
Consumer attitudes
1
Consumer psychology
1
Cross-national
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Identification theory
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India
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Coker, Kesha K.
Hegner, Sabrina
Guzman, Francisco
9
Fetscherin, Marc
4
Veloutsou, Cleopatra
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
3
Kang, Jiyun
3
Maxwell, Sarah
3
Paswan, Audhesh K.
3
Rindell, Anne
3
Stoel, Leslie
3
Turunen, Linda Lisa Maria
3
Wallace, Elaine
3
Abratt, Russell
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bashir, Irfan
2
Beneke, Justin
2
Bhaduri, Gargi
2
Broyles, S. Allen
2
Buil, Isabel
2
Christodoulides, George
2
Costa, Patrício
2
Davari, Arezoo
2
Davis, Donna
2
De Chernatony, Leslie
2
Dwivedi, Abhishek
2
Fazili, Asif Iqbal
2
Flight, Richard L.
2
Gendel-Guterman, Hanna
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Grappi, Silvia
2
Herstein, Ram
2
Hollebeek, Linda D.
2
Jevons, Colin
2
Kaltcheva, Velitchka D.
2
Kapferer, Jean-Noël
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Khan, Huda
2
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The journal of product & brand management
Journal of business research : JBR
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
The journal of brand management : an international journal
2
Arts and the market
1
Consumer brand relationships : meaning, measuring, managing
1
Corporate reputation review : an international journal
1
International journal of retail and distribution management
1
Journal of consumer behaviour : an international research review
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of retailing and consumer services
1
The TQM journal : the international review of organizational improvement
1
Tourism and hospitality research : THR
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ECONIS (ZBW)
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1
Determinants and outcomes of brand hate
Hegner, Sabrina
;
Fetscherin, Marc
;
Delzen, Marianne van
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 13-25
Persistent link: https://www.econbiz.de/10011666411
Saved in:
2
Using the theory of planned behaviour to understand brand love
Hegner, Sabrina
;
Fenko, Anna
;
Teravest, Annemiek
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 26-41
Persistent link: https://www.econbiz.de/10011666437
Saved in:
3
Brand constellations : reflections of the emotional self
Flight, Richard L.
;
Coker, Kesha K.
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 134-147
Persistent link: https://www.econbiz.de/10011524050
Saved in:
4
Brand trust : a cross-national validation in Germany, India, and South Africa
Hegner, Sabrina
;
Jevons, Colin
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 58-68
Persistent link: https://www.econbiz.de/10011563029
Saved in:
5
Modeling attitude constructs in movie product placement
Balasubramanian, Siva Kumar
;
Patwardhan, Hemant
; …
- In:
The journal of product & brand management
23
(
2014
)
7
,
pp. 516-531
Persistent link: https://www.econbiz.de/10010467560
Saved in:
6
Delay-discounting rewards from consumer sales promotions
Coker, Kesha K.
;
Pillai, Deepa
;
Balasubramanian, Siva Kumar
- In:
The journal of product & brand management
19
(
2010
)
7
,
pp. 487-495
Persistent link: https://www.econbiz.de/10008772591
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