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subject:"Consumer behaviour"
~isPartOf:"The journal of product & brand management"
~person:"Coker, Kesha K."
~subject:"Brand experience"
~subject:"Markenimage"
~subject:"Markentreue"
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Consumer behaviour
Brand experience
Markenimage
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1
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Attachment theory
1
Brand
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Brand congruency
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Coker, Kesha K.
Guzman, Francisco
9
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4
Veloutsou, Cleopatra
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
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The journal of product & brand management
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of Product & Brand Management
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
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ECONIS (ZBW)
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Brand constellations : reflections of the emotional self
Flight, Richard L.
;
Coker, Kesha K.
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 134-147
Persistent link: https://www.econbiz.de/10011524050
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2
Modeling attitude constructs in movie product placement
Balasubramanian, Siva Kumar
;
Patwardhan, Hemant
; …
- In:
The journal of product & brand management
23
(
2014
)
7
,
pp. 516-531
Persistent link: https://www.econbiz.de/10010467560
Saved in:
3
Delay-discounting rewards from consumer sales promotions
Coker, Kesha K.
;
Pillai, Deepa
;
Balasubramanian, Siva Kumar
- In:
The journal of product & brand management
19
(
2010
)
7
,
pp. 487-495
Persistent link: https://www.econbiz.de/10008772591
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