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subject:"Consumer behaviour"
~isPartOf:"The journal of product & brand management"
~person:"Grappi, Silvia"
~person:"Wansink, Brian"
~subject:"Advertising effects"
~subject:"Social web"
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Consumer behaviour
Advertising effects
Social web
Konsumentenverhalten
3
Brand
2
Brand image
2
Brand management
2
Markenartikel
2
Markenführung
2
Markenimage
2
Anti-branding
1
Brand equity (Consumer)
1
Consumer psychology
1
Consumer satisfaction
1
Counterfeiting
1
Customer satisfaction
1
Enjoyment
1
Hedonic consumption experience
1
Hedonic price index
1
Hedonischer Preisindex
1
Kundenzufriedenheit
1
Luxury branding
1
Luxury goods
1
Luxusgüter
1
Measurement
1
Messung
1
Peak-end rule
1
Preismanagement
1
Pricing
1
Pricing strategy
1
Product counterfeiting
1
Product quality
1
Produktpiraterie
1
Produktqualität
1
Taste evaluation
1
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3
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Grappi, Silvia
Wansink, Brian
Guzman, Francisco
9
Fetscherin, Marc
4
Veloutsou, Cleopatra
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
3
Coker, Kesha K.
3
Hegner, Sabrina
3
Kang, Jiyun
3
Maxwell, Sarah
3
Paswan, Audhesh K.
3
Rindell, Anne
3
Stoel, Leslie
3
Turunen, Linda Lisa Maria
3
Wallace, Elaine
3
Abratt, Russell
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bashir, Irfan
2
Beneke, Justin
2
Bhaduri, Gargi
2
Broyles, S. Allen
2
Buil, Isabel
2
Christodoulides, George
2
Costa, Patrício
2
Davari, Arezoo
2
Davis, Donna
2
De Chernatony, Leslie
2
Dwivedi, Abhishek
2
Fazili, Asif Iqbal
2
Flight, Richard L.
2
Gendel-Guterman, Hanna
2
Herstein, Ram
2
Hollebeek, Linda D.
2
Jevons, Colin
2
Kaltcheva, Velitchka D.
2
Kapferer, Jean-Noël
2
Khan, Huda
2
Khan, Sameeullah
2
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The journal of product & brand management
Faculty & research / Insead : working paper series
7
The journal of brand management : an international journal
4
European journal of marketing : EJM
3
Psychology & marketing
3
Journal of business research : JBR
2
Journal of food products marketing
2
Journal of marketing
2
Journal of the Academy of Marketing Science
2
Applied economics
1
Canadian journal of agricultural economics : CJAE
1
Cornell hospitality quarterly : CQ
1
Developmental challenges in marketing research
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Health economics
1
International journal of arts management
1
International journal of consumer studies
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing and the country of origin effect : the global impact of 'Made in Italy'
1
Journal of advertising research
1
Journal of business ethics : JOBE
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of economic behavior & organization : JEBO
1
Journal of marketing theory and practice
1
Journal of organizational behavior : OB ; the internat. journal of industrial, occupational and organizational psychology and behavior
1
Journal of world business : JWB
1
Luxury marketing : a challenge for theory and practice
1
MSI reports : working paper series
1
Management decision : MD
1
Management international review : MIR ; journal of international business
1
Marketing letters : a journal of research in marketing
1
Percorsi
1
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
Sensory marketing : research on the sensuality of products
1
Tourism management : research, policies, practice
1
Transformative consumer research for personal and collective well-being
1
Werle, Carolina, Brian Wansink, and Collin Payne (2015), “Is it Fun or Exercise? The Framing of Physical Activity Biases Subsequent Snacking,” Marketing Letters, 26:4, 691-702
1
Working paper / National Bureau of Economic Research, Inc.
1
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ECONIS (ZBW)
3
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1
Consumers' awareness of luxury brand counterfeits and their subsequent responses : when a threat becomes an opportunity for the genuine brand
Baghi, Ilaria
;
Gabrielli, Veronica
;
Grappi, Silvia
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 452-464
Persistent link: https://www.econbiz.de/10011620594
Saved in:
2
Brand hate
Zarantonello, Lia
;
Romani, Simona
;
Grappi, Silvia
; …
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 11-25
Persistent link: https://www.econbiz.de/10011563009
Saved in:
3
Peak-end pizza : prices delay evaluations of quality
Just, David
;
Sigirci, Ozge
;
Wansink, Brian
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 770-778
Persistent link: https://www.econbiz.de/10011416948
Saved in:
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