Brand hate
Lia Zarantonello (University of Bath School of Management, Bath, UK), Simona Romani (LUISS University, Rome, Italy), Silvia Grappi (University of Modena and Reggio Emilia, Modena, Italy), and Richard P. Bagozzi (Ross School of Business, University of Michigan, Ann Arbor, Michigan, USA)
| Year of publication: |
2016
|
|---|---|
| Authors: | Zarantonello, Lia ; Romani, Simona ; Grappi, Silvia ; Bagozzi, Richard P. |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 25.2016, 1, p. 11-25
|
| Subject: | Measurement | Consumer psychology | Anti-branding | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenartikel | Brand | Markenführung | Brand management | Messung |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-01-2015-0799 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011563009