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subject:"Consumer behaviour"
~isPartOf:"Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung"
~person:"Gierl, Heribert"
~person:"Han, Heesup"
~subject:"Beziehungsmarketing"
~subject:"United States"
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Consumer behaviour
Beziehungsmarketing
United States
Konsumentenverhalten
4
Advertising effects
2
Werbewirkung
2
Advertising
1
Attitude
1
Bewertung
1
Brand
1
Consumer Participation
1
Consumer Taste
1
Consumer goods marketing
1
Eco-label
1
Ethics
1
Ethik
1
Evaluation
1
Japan
1
Justice and care
1
Konsumgütermarketing
1
Markenartikel
1
Moral orientation
1
Packaging
1
Packaging Design
1
Product labelling
1
Schweden
1
Sweden
1
Umweltzeichen
1
Verpackung
1
Viral marketing
1
Virales Marketing
1
Warenkennzeichnung
1
Werbung
1
dispersion
1
eWOM
1
number of reviewers
1
product evaluations
1
star ratings
1
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Type of publication
All
Article
4
Type of publication (narrower categories)
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Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
3
German
1
Author
All
Gierl, Heribert
Han, Heesup
Hofer, Natalie
2
Mayerhofer, Wolfgang
2
Strebinger, Andreas
2
Amann, Volker
1
Backhaus, Christof
1
Bettels, Jannick
1
Bilgram, Volker
1
Braun, Ottmar
1
Dabic, Marina
1
Dechêne, Christian
1
Dens, Nathalie
1
Dressler, Matthias
1
Eichinger, Isabel
1
Esch, Franz-Rudolf
1
Evanschitzky, Heiner
1
Füller, Johann
1
Großmann, Tina
1
Haase, Janina
1
Hüttl-Maack, Verena
1
Klaghofer, Kathrin
1
Klaming, Gunnar
1
Koch, Giordano
1
Koller, Monika
1
Kurz, Helmut J.
1
Köhler, Isabelle
1
Köten, Nurdane
1
Pelsmacker, Patrick de
1
Pitz, Julia
1
Rapp, Maximilian
1
Redler, Jörn
1
Reiss, Juliet S.
1
Riefler, Petra
1
Sauerland, Martin
1
Steffenhagen, Hartwig
1
Steinhart, Tanja
1
Stock, Carolin
1
Strätling, Thomas
1
Weinen, Ralf
1
Wiedmann, Klaus-Peter
1
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Published in...
All
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
International journal of hospitality management
34
Journal of travel and tourism marketing
33
Marketing : ZFP ; journal of research and management
17
International journal of contemporary hospitality management
12
Jahrbuch der Absatz- und Verbrauchsforschung
7
Journal of hospitality marketing & management
7
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
6
Tourism management : research, policies, practice
6
Der Markt : international journal of marketing
5
Journal of business economics : JBE
4
Journal of retailing and consumer services
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Journal of business research : JBR
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of vacation marketing
3
Tourism and hospitality research : the surrey quarterly review
3
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marketing : journal of research and management
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
Review of managerial science
2
Tourism management perspectives : TMP
2
Transfer : Zeitschrift für Kommunikation und Markenmanagement
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Asia Pacific journal of marketing and logistics
1
Cutting edge international research
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
European business review
1
Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
1
International advertising and communication : current insights and empirical findings
1
International journal of marketing : IJM ; formerly Der Markt
1
International journal of physical distribution and logistics management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of Contemporary Issues in Business and Government
1
Journal of air transport management
1
Journal of business ethics : JBE
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
Schriften zum Marketing
1
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Source
All
ECONIS (ZBW)
4
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1
How do consumer respond to information about the moral orientation of companies? : the moderating role of consumer gender
Steinhart, Tanja
;
Gierl, Heribert
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
64
(
2018
)
3
,
pp. 6-15
Persistent link: https://www.econbiz.de/10011959813
Saved in:
2
"Look, the labels of our bottles are consumer-designed!" : the effect of information about consumer-designed labels on liking the labels and purchase intent
Gierl, Heribert
;
Stock, Carolin
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
62
(
2016
)
1
,
pp. 7-17
Persistent link: https://www.econbiz.de/10011581682
Saved in:
3
Electronic word-of-mouth : does the number of reviewing customersand the dispersion of star rating affect evaluations?
Hüttl-Maack, Verena
;
Gierl, Heribert
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
59
(
2013
)
4
,
pp. 6-18
Persistent link: https://www.econbiz.de/10010227988
Saved in:
4
Die Wirkung von irrelevanten Merkmalen in der Markenwerbung
Gierl, Heribert
;
Großmann, Tina
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
52
(
2007
)
3
,
pp. 18-29
Persistent link: https://www.econbiz.de/10003535884
Saved in:
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