Electronic word-of-mouth : does the number of reviewing customersand the dispersion of star rating affect evaluations?
Year of publication: |
2013
|
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Authors: | Hüttl-Maack, Verena ; Gierl, Heribert |
Published in: |
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung. - Hamburg : New-Business-Verl., ISSN 1436-798X, ZDB-ID 1473197-6. - Vol. 59.2013, 4, p. 6-18
|
Subject: | dispersion | eWOM | number of reviewers | product evaluations | star ratings | Virales Marketing | Viral marketing | Bewertung | Evaluation | Konsumentenverhalten | Consumer behaviour |
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