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subject:"Consumer behaviour"
~language:"eng"
~person:"Gröppel-Klein, Andrea"
~subject:"Innovation diffusion"
~subject:"United States"
~subject:"Verbraucherverhalten"
~type_genre:"Aufsatz im Buch"
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Consumer behaviour
Innovation diffusion
United States
Verbraucherverhalten
Konsumentenverhalten
3
Consumer protection
1
Einkaufszentrum
1
Globalisierung
1
Globalization
1
Information behaviour
1
Informationsverhalten
1
Internet marketing
1
Ladengeschäft
1
Mobile Anwendung
1
Mobile application
1
Online-Marketing
1
Poland
1
Polen
1
Psychology of advertising
1
Retail outlet
1
Shopping center
1
Test market
1
Testmarkt
1
Verbraucherschutz
1
Werbepsychologie
1
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Aufsatz im Buch
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Aufsatz in Zeitschrift
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Graue Literatur
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Language
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English
German
14
Author
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Gröppel-Klein, Andrea
Belk, Russell W.
15
Bagozzi, Richard P.
9
Hill, Ronald Paul
9
Fournier, Susan
8
Foxall, Gordon R.
8
Schmitt, Bernd
8
Terlutter, Ralf
8
Arnould, Eric J.
7
Diehl, Sandra
7
Goldsmith, Ronald E.
7
Keller, Kevin Lane
7
Ozanne, Julie L.
7
Bettman, James R.
6
Dobscha, Susan
6
Grunert, Klaus G.
6
Hogg, Margaret K.
6
Maclaran, Pauline
6
Mohd Suki, Norazah
6
Pelsmacker, Patrick de
6
Shrum, L. J.
6
Smyczek, Sławomir
6
Tadajewski, Mark
6
Thompson, Craig J.
6
Wiedmann, Klaus-Peter
6
Baumgartner, Hans
5
Bhattacharya, C. B.
5
Escalas, Jennifer Edson
5
Fischer, Eileen
5
Guido, Gianluigi
5
Gürhan-Canli, Zeynep
5
Hennigs, Nadine
5
Henninger, Claudia E.
5
Hirschman, Elizabeth Caldwell
5
Indrawati
5
Kardes, Frank R.
5
Karjaluoto, Heikki
5
Malthouse, Edward C.
5
McDonagh, Pierre
5
O'Guinn, Thomas C.
5
Park, C. Whan
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Beyond sustainability
1
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
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ECONIS (ZBW)
3
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The problem of consumer sovereignty and the concept of consumer democracy
Gröppel-Klein, Andrea
- In:
Beyond sustainability
,
(pp. 109-121)
.
2014
Persistent link: https://www.econbiz.de/10010341250
Saved in:
2
The influence of location-aware mobile marketing messages on consumers' buying behavior
Gröppel-Klein, Andrea
;
Broeckelmann, Philipp
- In:
Quantitative marketing and marketing management : …
,
(pp. 353-377)
.
2012
Persistent link: https://www.econbiz.de/10009621749
Saved in:
3
Globalising the idea that the "Customer is King" : the case of shopping centre internationalisation to Poland
Gröppel-Klein, Andrea
;
Germelmann, Claas Christian
- In:
Fallstudien zum Internationalen Management : Grundlagen …
,
(pp. 611-628)
.
2011
Persistent link: https://www.econbiz.de/10009307544
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